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Customers are considered as king of the market. The makers of products produce goods on the basis of the wants and demands in the market and the wants and demands are of the customers. This means that they have to produce items that are in trend and are liked by people at that time. Though trend keeps on changing so once the trend changes the makers also have to switch to the next trend that making buzz in the market. They always have to be on their toes to meet the needs and demands of the customers. While they are meeting the needs of the customers they also need to pay good deal of attention to the fact that they provide them with exceptional quality or else customers always have a choice and they can move on to the next provider. You will only end up in losing business simply because you did not give much importance to the quality of the product.

In the construction domain, the voice of the customer plays a very crucial role in the growth of a company. They may have the best heavy equipment and may use top notch materials to build the buildings but at the end of the day they also need to check that whatever they are constructing, is it as per the wants of the customer and does it goes with the trend of the time.

Knowing the pulse of the customer is important:-

For the survival and steady growth of the construction company, it is very important that they first try to read the pulse of the customer. Check what they can do to make things better for them and accordingly build something that should not be less than exceptional. Customers should feel that they have got the worth of their money and you in turn build reputation from your good work. Getting new businesses in this domain becomes difficult when you do not have goodwill backing your company. If you are into building apartments for people to live, your reputation will speak about you and therefore people will book the apartments right from the period the building is getting constructed. You can achieve this reputation only if you can read the pulse of the customer properly.

Provide them with state of the art amenities:-

When you sell apartments that have state of the art amenities, it sells faster. You can market the apartments on the basis of the amenities that you will offer to the general public. Knowing on what you will offer, people will be interested to book their apartments in your building. This also acts as a brilliant marketing strategy that will drive many to go for apartments constructed by you. You can also charge them for the luxury but that should not be exponential. You should not be money oriented but should be more customer centric. You should quote the amount that gives you your profit. If you try to become greedy and quote higher amount, people will look for someone else.

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