Category Archives: Marketing

Use social media as a tool to augment your heavy equipment business

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The construction and the heavy equipment industry are largely dependent upon new technology. The construction industry is always in the hunt of heavy equipment that can get the work done quickly and with utter precision. Now this is only possible if you upgrade your heavy equipment by adding new technology in it. This will bring in a new life to the machine and it will work with more vitality under tremendously rough situations. Now that was all about how technology can help get the work done at a faster pace. However, if we want to make use of technology to advertise our products and services so that it can reach to thousands of people at a given time, there is no better option than talking about your business in social networking websites. There you can reach to a large number of population without having to pay a penny for it.

There are many companies who are involved in the process of creating their business profiles in social networking websites like LinkedIn, Periscope, and Facebook etc. There find this to be an excellent tool to reach out to a sizable amount of people at one go. They have seen their business growing in this fashion and acquiring more clients from such networking websites.

There are few do’s and don’ts that one needs to follow while they set up their business profile in a social networking website.

Keep your personal and professional profiles separate:-

It is very crucial that you keep 2 accounts in one social networking website, one for your personal use and the other for your professional. If you are into selling of heavy equipment of all the brands, you can make use of your professional account to mention that there. Talk everything about your business in that account but pay special attention that you do not talk much about your business in your personal profile. If you share a couple of your business stories to any of your friend on the personal profile, it won’t be an issue but if you only keep on bragging about your success stories all the time on your personal account, your friends might get turned off by that. They definitely do not check your profile to know about the success in your life. They just simply want to know if things are ok with you.

Maintain strict professionalism on your business account:-

You should keep your business profile very professional. Social networking websites like LinkedIn are meant for professionals and businessmen who are looking to acquire clients and get businesses from them or to reach to the skilled masses and absorb them in their business. If you are an authorized dealer, you should be very stringent when it comes to professionalism.

Post a photo of your company:-

It makes ample of sense to post a picture of your company’s logo on your business profile. It help your prospective client to understand the kind of account you are holding and they will move into your business account to know more about your business and will not stray down to your personal account.

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How Heavy Equipment Rental companies stay strong

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For a company to grow and stay strong, it has to lay down several strategies and also has to work on them so that they are all executed firmly and the company gets the results of the hard work put by the employees. But is it just the strategies that play the most significant role in making a strong company. Well, there is more than one factor that comes into play to make a strong company. One needs to first understand the economics of the business. He need not be an economics graduate to understand this but need to have the basic understanding of demand and supply and if his company will be able to meet the demand in the market.

In the construction world, the heavy equipment rental companies play an instrumental role and therefore the one who is running one such business has great opportunities to take his company to greater heights. The construction industry has more newbie than the ones who are in this business for the last 20-50 years. Not just the construction companies but also individuals need heavy equipment. However, their want is quite limited and is restricted to a particular period of time. They may not need the machine for months. Therefore, it becomes appropriate for them to go for machines on rent. This suggests that there is a wider market for heavy equipment rental companies and they can use this as an opportunity to grow and stay strong.

Come up with innovative marketing plans:-

Heavy equipment rental companies should time and again come up with innovative marketing plans so that people are drawn towards them. For instance, they can chart plans like giving accessories free along with the heavy equipment till the contract is over. By not charging anything for the accessory will draw more people which eventually mean more business for the company. They can also keep offers like giving rentals at a lower price for a limited period. Construction companies are always in need of machines and if they get an offer where they have to pay less rent for using the machine, they will not want to miss it.

Provide machines that go as per the business requirements:-

In order to stay strong in the heavy equipment rental business, the company should also have a basic understanding of the construction industry and what kind of project needs what machines. So what you can do is try and fill up a form where the taker will mention in brief about his project and the machine he wants. You can then do fair deal of study on the subject and see if you can come up with any better suggestion. If you feel that the person should go for some other machine, put it forth to him. He will appreciate your help in this matter and will refer you to more people. This is what many heavy equipment rental companies are being doing to stay strong in this competitive market.

Use Social Media as a platform to grow your heavy equipment business

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Starting a business is not as difficult as growing it. You may need some amount as investment money, little know-how about the business and you can start your own business. You probably do not have to worry about making profits in the first phase of your business but as and when your business grows older and you start generating profits, making new clients, which is perhaps the time when you start thinking of expanding your business. Well, in order to reach the larger section of society, you need to use a platform that is adopted by everybody in their day to day life. Something which the mass uses quite frequently. If you are able to talk about your business in that platform, it is evident that more and more people will get the chance to look at your business and will appreciate it by becoming your client.

Today we all are highly connected with social media like Facebook, LinkedIn etc. These social media sites are used to stay connected to your closed ones who are ideally distance away from you. But you can still see them in the virtual world. You can make use of such social media websites to promote your work, to let people know the kind of business you are associated with. It can prove to be a big boon for people who have their business in the construction domain or who deals with heavy equipment.

In order to promote your heavy equipment business, it is prudent to use social media sites that are mainly used by working professionals or businessmen. Well, what you can do is create your own group and can invite people whom you know so that they all remain in your group and in this way they get to know your business from a closer angle. This will only help you to promote your business and in case if someone who is interested to buy any sort of heavy equipment will get in touch with you and place their order to you. You should try to keep your profile very professional as it attracts people’s attention and they do not take you casually. Having a casual profile will not have that high impact as a professional one can put. Remember, when you are putting up your profile in any professional social media website, it is not solely for the purpose to stay connected to the people you know but also let them know about your business and nobody will want to deal with a guy who has a very casual approach towards his work.

Moreover, there will be others whom you do not know but are linked to the people who are in your friend’s list and they also get to see your profile. Having a professional outlook will definitely give a good impression about your business to them. You never know when a big deal may strike and you may get chunk of orders from a new client that you have made from a social networking site.

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Reach out to more people with the help of Social Media

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Social media is an amazing platform where people get to know each other. Friends with whom we have not met since ages can be found there and then can stay in touch throughout. It has made things really simple for people who live far away from their loved ones and still manage to see them, speak to them almost daily. Similarly, this platform also plays a very important role when it comes to augmenting your business plans. It will help you reach out to a good number of population at a given time and spread your message to them. For instance, if you want to talk about your business plans to your investors and to the general public at large, you can make use of this platform as well and convey your message to them. It has also been a great site for people who are looking for different business opportunities. They can get to meet people having various ideas which they can implement in their businesses and make it a success.

People who are in the business of selling and servicing of heavy equipment have a lot to gain from such social networking websites. They can advertise their plans and products on their websites but in order for others to know what they dealing with; they need a platform using which they can reach to a sizable amount of people. Social networking sites give them exactly what they need. All they have to do here is create an account with one of the site and invite all the people you know. The request of your invitation will go out on their email address and they might also latch on to the same website. Once they are also a registered member of the social networking website they can accept your invitation and become your friends on the website.

From there, they will be able to track all your activities that you make public. In case, if you want to post something that you do not want everybody to see, you mark those people whom you want should see the stuff. In this way, you can pervade your message to anyone and everyone who are there as your friend on the website. At the same time, you can ask your friends to always share the stuff you are putting up on the site so that people who are latched on to your friend’s account can also get to see your work. In this way, you can put across your message to people whom you do not know. This actually gives them the chance to add you in your network.

It has been widely observed that people who are in the business of sales and service of heavy equipment have friends who are also into the same profession or in the profession that corresponds or is co-related to your work. Therefore if you make any additional friends, it is very likely that they will also be from the same or a profession that is co-related to your line of business. This will be benefitting you as you may sell your machines to them or make some money by servicing their equipment.

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Looking to grow your business – Make use of LinkedIn

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Internet has indeed become a boon for many people who have aspired to start a business of their own. When you begin a business, the first hurdle that you come up with is procuring good clients who will stick around with you after receiving quality products or services from your company. Getting clients who can give business to you was becoming very difficult and on top of that you have those big business houses that were not ready to let their businesses go to small start-ups. They were doing everything possible to ensure that the small companies do not get clients and eventually they get rid of them and there stays no competition.

Things have now changed a lot and acquiring new clients is not as difficult as it was a couple of decades ago. Especially people who belonged to the heavy equipment business had suffered a big deal in the past but with the advent of internet and many social networking sites they are able to show their work to thousands of people at a time and they are not paying anything extra for it. There are some sites that do charge a nominal fee for promoting a business but not every website does. Someone who is associated with the heavy equipment business should definitely try LinkedIn to connect to people associated with the construction industry so that the ones who are in his list will know every detail of his business that he wishes to share.

First and foremost, you need to sign up in your LinkedIn account and create a profile. Please make sure that the profile you set up should be very professional as it will be viewed by people who will connect you for business purpose and hence do not leave any scope for any casualness to appear on your profile. Share all your details and write a lot about your business and what you ideally do. For instance, if you are engaged in selling and servicing of heavy equipment you should state that in detail. Mention which kind of machine you basically deal with or if you deal with every kind of construction equipment you should mention that explicitly out there. Since when you are in this business is very important for others to know as that will help them analyze the experience you have in this form of business.

Your language should be polished and avoid using any slangs. This can go against you in a big way. If you have accomplished any goals that you want others to know about, do share it on LinkedIn. People have the right to know about your accomplishments. Simultaneously, always keep our LinkedIn account updated as it will let others know that you are an active member and you have taken this up quite seriously.

Putting up your photo is also of much importance. However, you can’t put a shady one or the one where you are partying along with your friends or you are enjoying your time with your girlfriend/s. You should post a decent picture that has only you in the photo and with decent looking attire. This all will go a big way in generating more contacts which will be fruitful for your business.

Make use of Social Networking websites to grow your heavy equipment business

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Any form of business is directly connected with technology and successful business entrepreneurs make full use of the latest technology to grow their business. They find it to be one of the simplest and quickest ways to reach millions in just seconds which is not possible through any other mode. Running a successful business is an art and not everyone can master that art. The person need to be foresighted and should understand the importance of technology and how it can impact its business. One form of technology that is making rounds these days is social networking. These days everyone has an account in some or the other social networking website and through that they try to stay in touch with their friends and loved ones. However, this mode is also been acknowledged as one of the crucial method of spreading the news of your business. In order for people to know the kind of work you are into, you can make use of a social networking website that is popularly used by many and can create your business profile out there.

It has proven to be a great stuff for beginners who are not a known figure in their line of business. It is difficult to win the trust of your clients when you are new to a business. They have doubts like if you can complete the work in the given time frame, if you have the required resources to get the job done and many such questions that a newbie finds it hard to deal with. People who are from the construction industry or the ones who deals with selling of heavy equipment find social networking websites like Facebook, LinkedIn, and Snapchat etc. as a wonderful tool to connect with people; many known and some unknown.

Once you are registered member of any social networking website you talk about your business to your friends and people whom you know. You keep posting articles about your work or your achievements which is read by people who can be your friends or your friend’s friend. The sole purpose is to reach to as many people as you can by posting a single post. If you are selling heavy equipment you can talk about your website in your profile and also put the picture of your company’s logo as the profile picture. You can make use of Snapchat to send pictures or videos to all your friends or to people specific.

Having a website of your company is good but social networking sites make it easy for you to connect to people who are not known to you and who do not know anything about you. They may see your company’s logo for the first time on some of your friend’s profile who must have liked your profile picture or any video posted by you. This is how they get to know about you and may go to your website to know more about you. This will eventually help you to develop your business in the long run.

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Two Ways to Differentiate Your Service Contracting Business from the Competition

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As the Information Technology has made the service contracting business reach the mass at a rapid rate, it has become very important for every owner of service contracting business to stand out in the competition. Only providing top-notch quality service is not enough, one has to become a good learner of the market strategies to globalise his service contracting business.  The two most important ways to differentiate your service contracting business from the competition is to use the social media like Facebook, Twitter and Linked In and listen to your customer with great care.

This article will define the above said two points to improve your service contracting business.

  • Use of Social Media:- Social media is the best source to reach the people. By using social media you can share the views of your customers and also tell them about the services which your company offer. You can use this media to inform the people about your service contracting business and why should they opt for you. A survey on the number of users of social media shows that nearly 1.7 million people use Facebook (leaving aside the surveys on other social media). Social media sites give opportunity to the users to communicate with other such service contracting business owners. And if the owners add you in their circles then you can also get some latest information about how they are trying to satisfy the customers by delivering services. This will definitely help you a lot. Account with more number of likes always attracts more traffic. If you have more number of likes, then people will visit your website and if they require any kind of service they will contact you either through email or phone. The increase in the number of likes in a social media makes the customer believe that it is trust worthy.
  • Carefully listen to your customer: In order to attain success in service contracting business, you have to listen carefully to your customer. Find out in which field they need your service. Ask them the deadline of delivering that service. Don’t delay in providing customer service and try to give them some offers or discounts to attract the customer. Try to give the customer quality service. If you give them quality service and that too within an affordable price the customer will definitely stay with you in the long run. Give good training to the customer service provider personnel isn’t a bad idea. If they are properly trained then they will make no faults while servicing. Even when your contract period with the customer is over, call them (though less frequently) to know the condition of the product. And if they make any complaints regarding the service then try to fix it and assure them that it will not happen again in future and you are really feeling very sorry for it.

 

Apart from this building an attractive website, giving online and offline ads, and an arrangement of weekly fun staff meeting where you can discuss about various steps required to take your service contracting business to the top are some other points which cannot be ignored.

 

 

Employ Heavy Equipment Marketing Plan to Grow your Business

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As Seth Godin says, “Don’t find customers for your products, find products for your customers”, clears the idea that presently, marketing is the momentous factor of any sort of business. Earlier the businessmen were not required to give cold calls to their customers to enhance their products and services. Even they used to get calls from the potential shareholders for bidding or proposing their shares in high-priced. But nowadays, this scenario has been completely changed. The traders should acquire knowledge about marketing strategies in order to expand their business.

It is known to all of us that the heavy equipment are available in the souk in an expensive price. Hence the construction and mining companies always want to avail the heavy equipment in rental basis. Loads of heavy equipment rental organizations always try to provide best services in order to attract more and more construction traders towards them. The work environment of our modern society is undoubtedly tough and competitive. This competition is same for the heavy equipment renting concerns also. The owners of these firms should require making former trades calls and executing a marketing method to maintain their incoming channel full of prospective ventures to bid. Here in the following, the businessmen will come to know about the effective marketing strategies without utilizing the process of cold calling.

Build Cognizance of Your Organization

The heavy equipment rental firms must use the trustworthy postal services to create awareness of their companies. They should remember the detailed contact address of their potential buyers. Exclusive, innovative and instructive articles, mini-brochures, postcards, guides and the checklists of the companies should be mailed to the prospective purchasers so as to grab their attention towards the concern.

Pique Clients Attention

Heavy Equipment rental organization should mail some eye-catchy advertisements and discount schemes to their potential customers in order to keep itself in the priority list. The company can also send attractive gift items to the customers for instance coffee cups with hammer shaped handles, golf ball markers, cartoons, web notepads etc. It is very important to know that the heavy equipment companies should send only those materials that are read, demanded and preserved by the customers.

Match Your Service with Customer’s Thinking

Another vital step of the heavy equipment marketing plan is informing the customers about the activities performed by the rental companies. It will help in building confidence of the customers towards the organization. When the heavy equipment renting firms informed the prospectors about their goals, services and attractive packages, this will surely works out. The companies must show their concerns for their customers by sending articles related to various topics like announcements, customer, staff maintenance, administration etc.

Scores of heavy equipment rental organizations utilize database contact software program to maintain track of their targeted punters. This software is considered as the part of the marketing plan that assists the businessmen to promote their products and services in an enhanced way. Furthermore, it helps the heavy equipment companies to find out the contact details of their desired prospective clients. The companies can also mail personalised letters to the approaching customers about their latest schemes.

Follow Top Rated Heavy Equipment Websites and Magazines to Start Your Own Business

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Do you want to start your own heavy construction equipment repo business? Are you confused from where to start? Then, you have selected the apt article because here in the following discussion, you will get information about the best heavy equipment websites and publications that assist you and successful traders to enhance their business in the heavy construction equipment industry.

World Wide Web opens the door of knowledge widely as the scholars can share their innovative views and important information liberally and the learners can attain the knowledge free of cost. There are scores of researchers who put their views on the heavy equipment e-journals and websites. Many equipment trade magazines started publishing the articles in periodicals but later expanded their reach by sharing the pieces on websites and e-journals. After the advent of internet, most of the would-be heavy equipment repo traders are opting for online resources because they can acquire the useful information at no cost. Presently, the hefty apparatus e-journals provide data on new technology mechanisms, best business strategies, review of the reputed heavy construction equipment concerns, and business tactics for the beginners.

About Equipmentworld.com

Equipmentworld.com is a news portal and electronic commerce website that is created mainly for the heavy construction equipment manufacturers, dealers, service providers and suppliers. On this website, the owners of the construction companies can see the product catalogues of vast range of heavy construction equipment industrialized organizations. The articles published on this site mainly deals with the legislative and financial related construction equipment business issues like mining and construction mechanisms, apparatus used for road and bridge construction, equipment employed for earthmoving and commercial edifices etc. This site provides cost-effective worthwhile information to the construction contractors and the traders.

 

Overview of Constructionequipment.com

Constructionequipment.com is the resource website of construction machinery purchasers. It helps the construction equipment fleet managers and the heavy equipment suppliers and dealers to get latest information about the bulky construction mechanisms. On this site, the viewers can see the comprehensive index of heavy equipment rental firms, distributors and producers. Furthermore, it proffers a separate database that only contains the specifications of the heavy construction apparatuses. The Big Iron and Site Technology blog of this US website facilitates the visitors to access the industry connoisseurs on daily basis. This one-to-one conversation helps the novice businessmen to enhance their repo heavy equipment trade rapidly.

 

Outline of Construction Equipment Distribution Magazine

Construction Equipment Distribution (CED) is a journal that is published by Associate Equipment Distributors (AED). AED is a non-profit trade company that started publishing CED magazine in the year 1920.  Most of the readers of this magazine are the executives and managers of heavy equipment manufacturing companies, rental firms and repossession concerns. It helps the hefty apparatus distributors to take correct decision on procuring various mechanisms. The articles published on this periodical help the rental organizations to get the updated news of their rival companies.

Heavy Construction equipment publications assist the prospective traders to get acquainted with the procedures of starting a heavy equipment repossession business. These informative online journals suggest the businessmen to create their budgets in the initial stage. In the reclamation of heavy equipment, the entrepreneurs should verify the driving licence of their machineries from the higher authority.

Get to know the top marketing tips for excavation contractors

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Whether you are going to organize a show or you just want to start your business marketing is the key to success. It is just a start up company and you don’t have any experience but you should take marketing help to establish it properly. There is huge number of consumers who really interested in your products or services therefore; to reach out to them you can take help from marketing. Similar in case of excavation contractor you need to apply marketing. There is huge scope on this field that enables young people to indulge in construction business and earn profit. So, if you are an excavation contractor who want to establish good reputation in this industry can try some tips for marketing. It will help you to make your dreams come true.Whether you belong to huge, reputed companies or not you can use the different strategies of marketing to increase your company’s status. Here are few tips for marketing. Take a look-

  • You need to apply clear, perfect and consistent branding for your services. It helps to enhance your reputation. It is also very important to give a professional and perfect look to your business from each aspect so that it can make a proper identity for your equipment, services and also to your company. If you still do not make a perfect logo for your business or do not use any clip art on your business card then it is the high time that you should contact a professional. There are many such personal that can create visual image that can represent your work and company properly.  You should remember to put the logo on trucks, machines, safety vests, business cards, jobsite signs, hard hats, pens and coffee cups.
  • Well, it always depends on the networks. If you know many reputed personalities related to this site then you can enjoy many benefits. The growth of every business depends on the network. If you know the right people then you can use their network at the right time to get the inside information which will help you to get new projects. It is really important to meet new people who can help you to find out the upcoming projects. There are many social networking sites as well that can help you to get new and proper clients.
  • There are many people who still are not connected with the internet world. They totally depend on the newspapers or news channels. So, it is also important to take help of local news channel. If you can describe your company properly and provide complete information about your services then you may get good clients from these news papers. So, it is a very important marketing tip that helps the excavation contractors to get customer.
  • You should also try to connect with the business associates properly, make a good relation with your customers.

These are the some of the most important marketing tips for excavation contractors.

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