Category Archives: Construction

Small construction companies should aggressively market their projects

The success of any business lies upon the fact that how aggressive you are in reaching out to the mass and sell your products to them. For start-ups it is crucial that they spend a lot of their time, money and energy in aggressively marketing their brand and to try to set up an image that will last for long in the minds of people. A start-up company has to face a lot of challenges from all corners while building a brand. They may not get enough resources who can do the job for them. There may be monetary constraints that they have to experience every now and then but they still have to carry on with it. Hurdles are part of any business and it is not with small business units who faces this but also the larger ones but they know how to tackle it with the help of their experience and for new companies they are in the learning mode so they may feel the heat more than the older ones.

Construction industry is quite a competitive and volatile industry where there are many players vying to stay afloat and making it big in the business. So if you are a small unit and are not restricting yourself to petty works, then you should take the approach which many big construction companies did when they were young in the industry. They marketed their work aggressively. They wanted people to know them through their work and have made use of all applications to create a space in people’s mind. This is what you got to do if you want to make a brand of your tiny company. Just talk about your work to people in the industry. Tell them what you are and what you are capable of doing. Show them the projects you have completed and the time you took to get it done. These important facts really matter a lot for a small unit to get more work and eventually turn into a giant.

Reach out to big companies:-

Big construction companies need you to complete their work. They give contracts to small construction companies and contractors. You should reach out to these giant companies who take up big projects and then look out for small companies to complete them. Take your company’s portfolio to them. Make a smart presentation that they can’t deny you the offer to work with them. This will give you the exposure to work in a big project and you can add that up in your portfolio. Once you get associated with a big project you will not have issues getting other projects. It is just that you have to prove your worth to them.

Make use of social media platform:-

With the help of social media you can reach out to a lot of people at the same time. They will know you for your work if you can effectively make use of this platform. Getting small work will never be a problem but you can aim for bigger projects if you can market your company well on social media.

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Construction sector is not an industry for everyone to sustain

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There is a notion amongst a good number of people that if you are a part of the construction industry or if you own a construction company then you do not have to worry for the rest of your life as you are associated with a business that will always take care of all your financial needs. However, the fact is absolutely contrary to the notion and people who are linked with this kind of job indeed have a hard time to sustain and they got to thrive hard for any small project that they can manage to get.

As far as the big construction houses are concerned, they may not be worried about getting small projects but they have their own problems which may be more difficult to surpass. Since they have big projects they are involved with big clients that they can’t afford to lose and they have to complete their work come what may within the given deadline. In case, they fail to do so, it simply tarnishes their reputation as a reliable construction company. A big construction company can afford to lose anything other than their goodwill.

Should be sharp and ready to deliver at all levels:-

In order to make it big in the construction domain, you need to be very sharp and quick in taking decisions that might not give you more time. If you take time thinking, you may just lose the deal as there are many who are waiting to take projects. Therefore whenever you see an opportunity on your way try to grab it with both hands after considering if you will be able to complete it in the destines timeframe without compromising the quality of the work.

Keeping too many projects can be risky:-

Chew what you can swallow. Taking too many projects can be very dangerous to the prospect of your company and has high potential to stain the reputation of your company. You should take a moment to think if you would be able to handle more than one job at a time and if you have those competent workers who can manage to take care of multiple projects at a time. Alternatively, you should have a detailed knowledge of the existing projects which will help you to take better decisions and therefore not jeopardizing the prospect of your company.

Having a sound financial backing is important:-

While you are in the process of completing a project, you should also keep in mind that you will be requiring lot of money to take the job towards completion. If you do not have money then you may find yourself in deep trouble. Therefore while you are on with your work, also keep a note on your finances. Do not empty your treasure box as it may take time for the client to pay you back.

People who can make proper strategies and can follow it religiously are the ones who are able to sustain in this industry.

Switching construction companies too often can become a concern

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There must be very few people who work for a company for a long time. No wonder they are absolutely content with the company they are working for are also getting promotions in due course of time which makes them stick to the same organization. But there are many out there who believe that switching companies is more rewarding than staying with one company for a long time. In a way they are correct because every time you change your organization you get a hike in your package which is much more than the annual appraisal but you should not do it more often or else you stand the risk of being calling yourself unstable.

If you have worked for more than 4 companies in a span of 5 years it shows that you are not serious about your work and you leave your current organization because the next one is offering you more. At one stage you will find short of companies in your line of business and they also will not be ready to hire you as you have a track record of switching over more frequently and your loyalty will be questioned.

People who are connected to construction companies get good hike when they leave their current company and join the new one. They can do this as long as they feel that they are underpaid but once they start getting the pay that is standard to the position they are in they should refrain from skip hop and jumping companies. As a matter of fact, the new guys should not focus on their package but should learn their work well. Develop your skill so that when you approach the next company you have some skills to display. The new company will not pay you more for nothing and if you have failed to learn or develop your skill then you will not find any new company hiring you.

You do not learn much if you switch too often:-

If you are a person who switches job too often it is presumed that you have not learnt much about the business and therefore you may not be a worthy employee. Spending a year or two in a construction company will only teach you few things of the business. In order to really develop your knowledge you got to move across the spectrum and take the initiative to work in all the genres. That will give you the experience and will simultaneously develop your skill. If possible also try to take a promotion. Moving to the next level is very important because that will allow you to learn something more that you have not been doing so far.

You may look greedy:-

We all work for money but there has to be some amount of passion attached to your work. You just can’t work only for money. That just can’t be the only driving force that kept you associated with the construction business. If you however see money to be the only driving force then the company you approach will see you as a greedy chap who can move again if offered a better package. That will become harmful in the long run.

Heavy Equipment Adventures

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Working with a construction company is no less than an adventure. Each day you will experience a new thing in your job. You will come across instances where you do not know how to act or react. However, you learn to deal with things slowly and steadily. For an operator, who has to work on different kinds of heavy equipment gets to learn a lot of things from he does. He finds his life to be more adventurous than anybody else who is a part of the industry. He has to work on uneven paths, at times need to dig deep inside the ground and do not find anybody else other than himself and when it comes to operate in a forest, it then becomes more adventurous for him. Dealing with different types of situations is a part of his work and he needs to ensure that he does the job diligently so that he does not end it up in an accident.

Well it was all about the real operator. Now there is something where a person who belongs to a different industry can also try his hands on heavy equipment and get the feel of an operator. All of us at some point of time in our childhood dreamt of playing with these big machines but it was told to us that this is not a child’s play and we should keep ourselves away from it. But that was a thing of past. There are heavy equipment adventures camps where a person who wants to enjoy the thrill that an operator usually does while operating a machine can get into one such camp and drive the machine. It is somewhat similar to heavy equipment amusement park but certainly not the same. It is claimed to be more adventurous than what a person can experience in an amusement park.

Take your friends along:-

You can plan out a weekend with your friends to a heavy equipment adventure site. You can speak about what kind of activities you want to do that requires involvement of your pals. The concerned authorities at the site will tailor made the activity for you as per your choice and will ensure that you along with your friends have a blast and enjoy your day to the fullest. The support guys will provide you with tasks and will instruct you as to how you can go about with it. These instructions will be given to all your friends who have to complete the task in a given timeframe. This can be quite challenging for people who have never done this before and may find it to be quite thrilling.

Perfect for corporate team building:-

Corporate companies can gift a day of leisure to their hard working employees in one such heavy equipment adventure site. Here the people of a company who perhaps work in different departments and do not even know each other will come together and work as a team to finish a task. This can be a good learning for the employees who will get to know people from other departments and will develop a rapport.

 

Using drones to monitor your work

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If you are a person who generally has a big business and finds it extremely difficult to focus on the progress of work then it is time for you to bring in new technologies that will enable you to check the progress of your work without even having to visit the place. You can monitor the progress of the work remotely from a distance place and can still give instructions to your sub-ordinates on how you want to the work to continue and this is perhaps the most viable solution that you can have in the present scenario. Industries such as construction needs regular monitoring to be done and if one fails to check the development of work then the result can turn out to be disastrous. A construction business owner can never allow any of his projects to turn into a disaster or else his entire reputation that he has developed over the years will get ruined in no time. The owner of the construction business needs to be very careful about it.

As we are heading towards future we are bringing in technology that can help us to easy our work and allow us to continue generating profits by putting less effort. Hence to monitor the development of a project all your need to do is install drones at the site which will take live pictures and will send it to you. So you can buy few drones for business use and leave them to fly at various construction sites. It will not just give you the glimpse of the projects but will also give you a clearer picture of how the workers are working on the site. If there is any sort of complacency at the site that will also be known to you. You do not need someone to report the reasons towards the delay in the completion of the project. You can very well find that on your own.

Use drones with high resolution cameras:-

If you decide to buy drones you first have to understand the various types of drones available in the market for commercial purpose. Remember, you can’t buy all types of drones as some are prohibited by law. Hence you need to be sure which one you can buy and which you can’t. This is very simple to know. You can do the research on the internet and explore on the different kinds of drones that you can buy for commercial use. Thereafter, you should buy drones that have high resolution cameras. It makes no sense to buy drones with no good cameras. Cameras with low resolution will not give you a clear picture of what is happening on the site. It may turn out to be a waste of money.

Monitor the work while you are on vacation:-

You do not have to cancel your vacation just because you are the only person responsible to check the progress of work. The drones will do the monitoring part and will send you the data. All you need in an internet connection in the place you go for vacation. Check out the growth of work from there without hampering your personal commitments.

 

Giving value products to the end user should be your motto

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In order to sustain in a competitive environment, the motto of your business should be to give the ultimate to the end user. There should be absolutely no compromise to the larger interest of the customer because if they are happy with your final product you are going to get more businesses from them. The construction industry works on the same line and they consider their clients’ wants to be the most important thing in their business. They firmly believe that it gives a shape to their business and they understand the right way to be in this business. Clients have different demands and they sort of expect more from the construction companies. Therefore it becomes difficult to meet all their expectations. However, they give their best shot to at least reach near to their expectation and this is perhaps enough to make the client content.

Using quality raw materials gives formidable shape to the end product. Many understand it and there are some who for some reason does not implement it. It is obvious that the prices of the raw materials that are excellent in terms of quality are higher than the ones which are a bit inferior. This means that the company has to shell out more money to buy the supreme quality raw materials and this in turn increases the ultimate price of the product. Now the problem would be on the clients end. They may not be ready to buy the end product at an increased price though they understand that it has been built using the best quality of raw materials. This is probably the reason why there are handful of construction companies who shy away to use the best and believe to deploy things that suits their budget.

Market your products well to insure your costs:-

If you fear a lot then you can’t be a part of the construction industry. Here people are bound to take risks and they take risks by believing that their efforts will not go in vain. Also they try and negotiate the cost with the investor so that they get the money from them in time and can also pay the contractor and other entities involved in the transaction on time. The next step they take to ensure things go their way is they market their products by making it look attractive. Right from the period the foundation is laid they come up with attractive offers for buyers to book their apartments in the first few days. Since the offer is available only for few days, people do not want to let it go off. Your marketing strategy worked and you made some money using which you can carry on your construction work.

It creates goodwill:-

If you are a construction company that is known to build quality apartments, you have formed goodwill of your company. People know you by your work and you achieved this position because you believed in giving the best to the mass.

Contingency fund to be maintained to tackle poor market conditions

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Things are not always rosy for any industry and they all have to go through some rough patches at different phases. You try to pull out the details of an industry for the last two decades and which is doing phenomenally well now. You will be astonished to see that it has gone through several bad phases in those 2 decades and this reveals many things. First is not every industry generates profits at all times and when it experiences the bad phase, it has the potential to wipe off many companies that are associated with it. The second is the most important point and it talks about how to overcome the bad phase systematically. Now focusing on the construction segment, it is also considered to be an industry that has generated profits in huge figures and the profit numbers have been drawing more people linking up with this industry.

As we say people come and go but the one who manage to stay can become a successful business owner. As a matter of fact, staying in this industry is a bit difficult as people have mended their ways after making some money and mostly losing everything they had. So what ideally important is to stay afloat during turbulent times and you can do that only if you have managed to set up contingency fund for your business.

Normally, we set up such contingency fund to take care of any emergency in our personal lives. Knowing that the future is unknown, these funds are said to be maintained at all times irrespective how eager you are to buy a luxury for yourself. Contingency funds are never meant to fulfill your luxurious needs and people need to understand this before it gets too late for them. In the same context, contingency funds are quite important when it comes to tackling an emergency.

Keep increasing your contingency fund:-

At the beginning of the construction business, you must have allocated a certain amount towards the contingency fund. But as you move ahead in life and simultaneously in your business you need to ensure that you keep increasing the amount and save more in your kitty. While you grow your business, the risk factor also increases manifolds and therefore it becomes a must to keep increasing the money in your emergency kitty.

Do not use contingency fund to meet business requirements:-

Contingency funds are not meant to meet your business requirements like buying heavy equipment or paying wages to your employees. It is there to take care of difficult times only. You have to make sure that you avail sufficient amount to meet other expenses. However, when the business is not doing well and you are cash crunched and need to pay the bank loan perhaps that is the moment when you should take out money from the kitty. You can consider the situation where you do not have work in hand and you got to pay your dues to different institutions as an emergency one and can make use of your kitty to meet those needs.

Small construction companies dependability of the mighty ones

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It has been usually seen in many industries that the big fish eat away the businesses of small fishes that try to enlarge their business. As far as the mighty companies are comfortable with the existence of the small companies around them, they will not hurt them but the moment they see the smaller companies trying to take some giant steps, this is when they get into action and try every possible thing to ruin their future prospects. Well, this is definitely not ethical but the irony is that it happens in every possible industry.

However, the big companies should remember that if they try to hurt the prospects of the smaller companies in an unethical manner, this can have repercussion on their business as well. The construction industry saw a lot of such happenings a couple of decades ago. However, it seems that now things are pretty stable when it comes to snatching away businesses of others. The small companies do not try to get in the way of the mighty ones and the big companies also seek the co-operation of the smaller guys in a big construction project.

The big companies have by now understood that it is not monetarily feasible for them to acquire heavy equipment as per the requirement of the project. Every other project may require a different kind of heavy equipment. This means that they can’t go on a shopping spree whenever they get a big project to work on. What they do is they include the co-operation of small companies who with the help of their limited arsenal of heavy equipment get into the work and as the project advances and it requires machines that are not usually possessed by small companies, the big companies then take the charge.

It is then that the big companies who have taken the project steps in towards the completion of work. This in many ways has been observed as a very healthy practice by many industry experts who believe that inclusion of small players not only gives the exposure in how to manage big projects but also prepares them to take bigger challenges in life.

This has led to many small construction companies to take up individual projects and also assist the big companies in completing theirs. A price of the work is quoted in the beginning and then other companies place their bids. The most affordable bid is taken into consideration for picking the most deserving company. Here the big companies should make sure that they pay the contractors for their services in full or else the contractors have complete authority to place lien on the project. This means that the construction company that has taken the work will no longer be able to deliver the work lien free and the end user will not be able to buy them keeping it as a mortgage.

The construction company will not want to get into such legal tussles and should settle any monetary issue calmly.

 

Promote your heavy equipment business through social media

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Social media has recently turned into a much powerful source to catch the attention of millions at a single go. You can express your ideas, your emotions to people you have never met in your life and they still follow you if they find your stuffs at all interesting. Such is the power of social media that many business houses are using this as a tool to promote their business. Ideally promoting any kind of business includes lot of costs which not many are able to afford especially the ones who have just made their way in an industry and do not have a godfather to get support from. It is for such people that social media has come nothing less than a boon. They can talk about their business ideas and can share their website to mass. They can do all this for a very nominal fee. Some websites do not charge a penny though.

We will discuss few primary reasons why people feel social media is more powerful than any other form of promotion channels.

Cost effective:-

When it comes to promoting heavy equipment business, it involves tremendous cost that is attached with it. You have to create a website and need to pay money to maintain it unless you have sound knowledge on how to maintain a website. Other than that, the challenge is to inform people that you are in the heavy equipment business. Your website will give a detailed picture of your profession but how to inform people about your association with this business can be quite a challenge. This is wherein the social media steps in and allows you to connect to other users and help you inform others about your profession. You are in a way creating your brand image and asking people to give you work. Websites like LinkedIn are the most effective social media websites as far as promoting your business is concerned. You save a good deal of money while you are busy on a promotion spree as you have to pay a very nominal fee to the service provider.

Creates a platform where the giver and the doer meet:-

Social media provides a platform where the person who gives the work is able to meet the person who can do the work. So for instance, if you are looking for aggressive marketing guy to market your machines then you can just leave your requirement on the website and you will be flooded with emails or calls from people who feel fit for the job. Simultaneously, you can also pick some random profiles based on your requirement and send them an email checking if they are interested for the job.

Talk about your website on social media:-

You can’t put everything about your work on the social media website. Or else there would not have been the need to create your company’s website. But what you can do is talk about your website to people who are interested in buying heavy equipment. Tell them the different kinds of offers you can give them and if you are ready to ship it to different states.

How to implement a safety program

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Forming rules is to a larger extent a simple job. What is rather difficult is to implement the rules on the ground level. It takes a lot of hardships on the part of the people who are been assigned the job to execute a program. They have to work hard to explain the folks the reason why the change has been brought and what good it is for them. You will also find few guys who will not agree with the new program and will be reluctant to participate. These challenges need to be addressed and sorted out as well. When a construction company comes up with a safety program, it means that the overall employees working in the company have to now follow some extra rules which they are not used to. Bringing something all of a sudden can be a little difficult for people to accept and therefore they might not take it sportingly even if the program is for their good.

A construction company while trying to implement a safety program needs to keep certain facts into perspective and then gradually try to bring in the change.

Make it a part of their habit:-

The reason why many construction workers do not want to wear those extra safety belts is because they have never worn one and when they are asked to attach extra load on their body they might not be comfortable with the idea. Therefore, one can primarily deal with this by bringing in the change gradually and make them used to it. You can ask them to wear a bit of extra accessories but you inform them well in advance that the company is intending to provide the workers with additional safety gadgets and people should be wearing them so that they can work safely. This will bring in a sort of excitement amongst the people and they will welcome the decision.

Provide proper training before they actually start using it:-

Training your workers on following a safety program is quite essential. You may form certain safety guidelines but as long as the workers are not informed about it in advance it will not be fair enough to ask them to follow it the day you want them to follow. They just do not know what the safety program is all about and why you want them to follow it. Proper training of the safety program should be given to the workers and all their questions need to be answered so that they take the program positively and apply it on the jobsite.

Monitoring the implementation of the safety program:-

Once you have trained the workers about the importance of the safety program and have also asked them to follow, the next important thing will be to monitor if all the workers are correctly following the safety norms. In the initial stage, it might be a bit difficult for the guys to be in sync with the norms and therefore proper monitoring is required so that whenever someone is having a hard time to follow, he should be assisted and shown the correct method.