Category Archives: Small Companies

Small construction companies should aggressively market their projects

The success of any business lies upon the fact that how aggressive you are in reaching out to the mass and sell your products to them. For start-ups it is crucial that they spend a lot of their time, money and energy in aggressively marketing their brand and to try to set up an image that will last for long in the minds of people. A start-up company has to face a lot of challenges from all corners while building a brand. They may not get enough resources who can do the job for them. There may be monetary constraints that they have to experience every now and then but they still have to carry on with it. Hurdles are part of any business and it is not with small business units who faces this but also the larger ones but they know how to tackle it with the help of their experience and for new companies they are in the learning mode so they may feel the heat more than the older ones.

Construction industry is quite a competitive and volatile industry where there are many players vying to stay afloat and making it big in the business. So if you are a small unit and are not restricting yourself to petty works, then you should take the approach which many big construction companies did when they were young in the industry. They marketed their work aggressively. They wanted people to know them through their work and have made use of all applications to create a space in people’s mind. This is what you got to do if you want to make a brand of your tiny company. Just talk about your work to people in the industry. Tell them what you are and what you are capable of doing. Show them the projects you have completed and the time you took to get it done. These important facts really matter a lot for a small unit to get more work and eventually turn into a giant.

Reach out to big companies:-

Big construction companies need you to complete their work. They give contracts to small construction companies and contractors. You should reach out to these giant companies who take up big projects and then look out for small companies to complete them. Take your company’s portfolio to them. Make a smart presentation that they can’t deny you the offer to work with them. This will give you the exposure to work in a big project and you can add that up in your portfolio. Once you get associated with a big project you will not have issues getting other projects. It is just that you have to prove your worth to them.

Make use of social media platform:-

With the help of social media you can reach out to a lot of people at the same time. They will know you for your work if you can effectively make use of this platform. Getting small work will never be a problem but you can aim for bigger projects if you can market your company well on social media.

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Small construction companies dependability of the mighty ones

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It has been usually seen in many industries that the big fish eat away the businesses of small fishes that try to enlarge their business. As far as the mighty companies are comfortable with the existence of the small companies around them, they will not hurt them but the moment they see the smaller companies trying to take some giant steps, this is when they get into action and try every possible thing to ruin their future prospects. Well, this is definitely not ethical but the irony is that it happens in every possible industry.

However, the big companies should remember that if they try to hurt the prospects of the smaller companies in an unethical manner, this can have repercussion on their business as well. The construction industry saw a lot of such happenings a couple of decades ago. However, it seems that now things are pretty stable when it comes to snatching away businesses of others. The small companies do not try to get in the way of the mighty ones and the big companies also seek the co-operation of the smaller guys in a big construction project.

The big companies have by now understood that it is not monetarily feasible for them to acquire heavy equipment as per the requirement of the project. Every other project may require a different kind of heavy equipment. This means that they can’t go on a shopping spree whenever they get a big project to work on. What they do is they include the co-operation of small companies who with the help of their limited arsenal of heavy equipment get into the work and as the project advances and it requires machines that are not usually possessed by small companies, the big companies then take the charge.

It is then that the big companies who have taken the project steps in towards the completion of work. This in many ways has been observed as a very healthy practice by many industry experts who believe that inclusion of small players not only gives the exposure in how to manage big projects but also prepares them to take bigger challenges in life.

This has led to many small construction companies to take up individual projects and also assist the big companies in completing theirs. A price of the work is quoted in the beginning and then other companies place their bids. The most affordable bid is taken into consideration for picking the most deserving company. Here the big companies should make sure that they pay the contractors for their services in full or else the contractors have complete authority to place lien on the project. This means that the construction company that has taken the work will no longer be able to deliver the work lien free and the end user will not be able to buy them keeping it as a mortgage.

The construction company will not want to get into such legal tussles and should settle any monetary issue calmly.