Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

Selling products can become an enjoyable job only when you know how to sell things to people. This does not mean that you are going to sell items that they do not require. What you will do is show the end user that there is a need of the product in their lives and if at all they have not been using it then they should start doing so. This skill of creating the need in one’s mind and later convincing them to buy the items is the art of selling. A salesman will find his job enjoyable only when he masters the art and can sell anything to anybody just by creating the need of that product in their lives. However, there is one thing that a salesman should always bear in mind and that is they should not try to overdo things. At the end of the day, customers know what they want and what they should avoid buying. So a salesman should respect the wisdom of the customer and when he sees that the customer is not at all ready to buy it from him, he should leave it there.

Selling heavy equipment is altogether a different ball game. Here you can sell the products to a limited genre of people who will probably know about machines much better than you would know. So before you start using your skill to create the need you should be sure of what you are doing and with whom you are doing. There are certain selling tricks that are used but you can’t use the same trick on every individual. It will just not work. A person who is in the construction business for the last 20 years and have dealt with nothing but heavy equipment, it will be really difficult to play the trick with him. You should assume that he is a smarter guy and therefore you should simply stick to your point.

Know their business:-

To sell heavy equipment to such veterans is a difficult task and as long as you do not know their business well you will never be able to sell heavy equipment to them. They will always outsmart you with their knowledge and you will end up looking like a fool. Well, this is a fact. So in order to sell machines to them, you got to first impress them by letting them know how much you know about their business and what kind of machines are required for the successful completion of the project. You may even request them to allow you to visit the site and inspect the health of the machines that is currently in occupation. By that you will understand what types of machines he normally uses and if you have any better alternative.

Take less stress:-

Stress can weaken a person from inside and selling heavy equipment can put a person in lot of stress especially when he is unable to achieve his targets. However, if you are in stress it further adds up to your problem. Try to remain happy and if you are unable to sell those big machines try to focus on the smaller ones.