Category Archives: Sales

Commission for heavy equipment salesman

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Have you ever thought what the most profitable business is, in the current era and business market? Given the constantly growing population, it has to be the construction business. The growing population is constantly in need for properties to live in or own or even commercial properties to work at. In the near future, there is hardly any possibility that the construction business will face a downfall.

Hence, this is also an industry that is receiving more interest of the available workers, labours and employees. More people are being drawn towards this industry for its promising future. There was a time, when the construction industry was considered to be unsuitable for everyone, due to the heavy workload. But, nowadays, new heavy duty vehicles, machinery, tools and equipment are being introduced to the construction industry. This has made the lives of a construction worker easier.

Various job opportunities:

Just as the construction industry has gained a momentum, so has the job opportunities in this field and the associated fields as well. There are so many work options available that skilled workers and experienced experts can find.

  • Working as labours:

 

This is the most commonly available job opportunity in the construction industry. Regardless of the use of machineries and tools, there is always a requirement of skilled workers, who can conduct the task skilfully. Those, who can acquire more knowledge and develop skills that are needed for particular constructions, can always seek better job opportunities.

  • Using heavy construction equipment:

 

With the increasing growth of the construction industry, there is also an increasing demand of the construction heavy equipment. The heavy equipment or machineries are tools and vehicles that can make the tasks of excavations, filling the fields, making the field suitable for further constructions, lifting heavy construction materials and many such other works, easy. Operating these heavy equipment and tools is something that not everyone can do. This requires training and knowledge. Hence, if you have the skill of operating these equipment and tools, you will always get a good job.

  • Salesmen for heavy construction equipment:

 

Not just using the heavy construction equipment, but also selling these heavy construction vehicles and equipment is a great job opportunity. Every single construction business will require these equipment and tools or vehicles. Hence, selling them to the potential buyers is a great job for those, who have excellent sales skills.

Getting commission for sales jobs of construction equipment:

Amongst the different job opportunities associated with the construction industry, working as a salesman of these equipment is a great one. It always comes with huge commissions. The best construction equipment selling companies always offer great sales commissions. Since the price of the equipment is huge, the commissions are always great. This is an added benefit that the salesmen will get along with a monthly salary. This is a great source of added income that is not present in many other jobs. If you are looking for such a sales job in this field, it is a must that you know about the equipment and their properties well. Knowledge and skills for selling are two essentials for excelling in this career.

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How to become a successful heavy equipment salesman

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Success in any industry and in any profession comes with determination, knowledge and the zeal to work hard in that stream. People should be running after achieving this basic criteria rest follows. Some people are of the opinion that selling a thing is the most difficult job. But as a matter of fact, day in and day out we are in some way or the other selling something or the other, sometimes knowing and many times unknowingly. This means that we are constantly in the process of selling. It is just that we are not aware of it. People who are salesman experiences different kinds of scenarios with each passing day. The ones who are able to manage those situations well find themselves near to success. It is because they learn from those situations and apply it the next time they get them.

Selling heavy equipment is like any other product is full of challenges and perhaps it is a bit more difficult than the rest. There is huge demand for good machines but at the same time there is good deal of competition as well. It is not just the domestic players that you have to deal with but also the foreign players that has seen US as their potential customer. The end user has more options now and this makes your job a bit difficult. There are few things that you can do differently from the rest of the population that can make you successful in this form of the business.

Know your product well:-

Salesmen are normally sent to sell products without them knowing much about it. This can’t be expected to be done in the case of heavy equipment salesman. He/she is supposed to know his product well. When they speak to their client they need to speak sense or you just lose the deal. When you do not have answers for the questions posed to you, make a note of that and inform that you will let them know about it. Please do not speak something that you are not sure about. You never know how much the prospect knows about heavy equipment and if he/she finds that you gave him an incorrect input, you are done with him.

Sell machines that suit his/her requirement:-

The conversation between you and the prospect went successful and he/she is ready to buy a machine. Now there are 2 different types of machines that can be sold to him/her. However, one will be quite effective and the other is not. But you get more commission on the latter. Here comes your commitment towards the buyer into play. You should sell the one that suits his requirement and not the one that earns you more money.

Give correct suggestion even if it costs you a sale:-

A construction business owner at times sees himself/herself in a dilemma where he/she is required to choose a machine produced by two different companies. You as a salesman will suggest him as per his requirement even it means doing away with your brand. You may not be able to make any money at that point in time but have won the trust of the person. This will get you more business in the future.

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Never lose your heart after any unsuccessful sale

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The thought of having an unsuccessful sale can leave you with a bitter heart and there are higher chances that you may feel de-motivated. Well, that is quite evident to happen but will that make you a better salesman in any fashion? The answer to this is a clear NO. Unsuccessful sale in no way should be taken negatively. It does come with a sad feeling but also with some lessons attached to it. You need to figure out what it is teaching you in particular. Why the sale has gone unsuccessful and what you did wrong that the prospect said No to you.

Once you have figured out the reasons you need to work on it and try it again the next time and try your best to give it the best shot. You may be unsuccessful for the first few times but not always. It is just that you need to realize where you have been doing wrong and once you have been able to figure that out work hard to get it corrected. It is just a matter of time that things will change for good and you will find yourself in a comfortable zone.

Heavy equipment salesmen have a real hard time selling machines. Heavy equipment are highly expensive commodity and not many can buy them as long as they do not see a very strong reason to buy. They should see a strong need to buy heavy equipment and this need should be first felt by the salesman. The construction business owner may be too busy operating his/her business and may not get enough time to sit and analyze the immediate requirement of his business. He/she will probably want someone to guide him/her in that way. You can prove to be a great asset to him/her if you can figure out his/her heavy equipment requirements. He/she will appreciate your effort that you have shown and will buy a couple of machines from you.

Not just the business requirements, at times a salesman also need to work on the financial standing of the company. If the company is financially sound and has ample of projects in hand, it means that they will not have much of an issue to finance the machines. But normally the case is different. You will encounter businesses that are financially crunched and if you can help them get a loan you can have just bag the deal for yourself.

This is where you should be paying the maximum focus on and not on getting de-motivated. Negative emotions should not have a place in your life. You can do wonders if you think right and have the self belief to conquer any challenge. A salesman in particular needs these qualities the most. Rest is nothing but strategizing your flow of work. Increase your client base by meeting as many people as you can and leave an impression on their minds. Not every sale can be a successful one but you can turn every meeting a successful one. That is entirely up to you.

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Sell heavy equipment on the basis of customer’s needs

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Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Selling heavy equipment can be tedious. Be wise enough and rent it

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We all like to work with heavy equipment that have the latest technology installed in it. It evidently makes the work simpler for the operator who otherwise has to go through a lot of stress to get the job done. But as time passes by and with the ever changing dynamic of the construction industry more technologically advanced heavy equipment take over the market thus making the old ones redundant. So the question is what do one does with the machines that they feel has become redundant.

Sell it as scrap may be one options but not the best one and the other would be to give it on rent as there are always takers ready to take old construction equipment just to get their job done. You might also get a good price if you sell the machine but that can be way too tedious and make take a toll on you. Moreover, when people are investing on heavy equipment, why would they buy something that they know is technologically deprived and not as per the standard that the current machines are built. They would rather take a loan from some financial institution and try to buy the advanced technology machines. However, they won’t mind to take it on rent if you give them a good deal. You only have to reduce the rental amount and you will see people wanting it take it on rent.

If you are sure that you will not be putting the old construction equipment to any use in your company, then you can list it on some heavy equipment rental websites. Try to list it in a site that is known to people so that your machine is viewed often and the chances are higher for someone picking it up at the earliest. All you have to do is register yourself on their website and become their member. Once you are a member, you can buy as well as sell/rent on their website. It is quite likely that you have to pay some money in order to list the item. However, that will not be exponentially high and it should fairly fit in your budget.

On the listing you can mention the rental amount you want on every month and the tenure for which you would like to rent the machine. Try to put all your terms very clearly on the site. Also try to describe the equipment to the fullest. The one who takes the machine has every right to know about the stuff they are going to deal with. It is recommended that you do not hide any information and if you know anything vital then you should definitely disclose that on the listing.

Regarding the payment, you can state your wish of receiving payments. The ideal way is getting the money automatically credited on a given date of every month. However, if you want to receive money through some other means, you can state that there.

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Heavy equipment sell by performance or by mere brand name

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One of the most important component that has the potential to keep the construction industry moving is heavy equipment. For a person who wants to buy a heavy equipment, he is often baffled with the question if he should be buying an equipment that has a history of good performance or something that simply has a good brand name to back it up. Not all the famous and big brands have produced the best of machines and not all the low market brands have manufactured vulnerable machine is a point worth noting. Though brands like CAT, John Deere, Hitachi and alike are famous for producing real good machines but there are not so famous brands that have produced some machines surpassing the ones produced by the famous brands. In other words, one must go by a brand name as that develops a kind of confidence in the minds of the buyers but simultaneously, if one gets to know that a local company has come up with a real good machine, then they should also show interest in buying that.

We will discuss how a machine with a brand name is an easier selling product than the one without the name of a famous brand.

Brand creates confidence and trust in the mind of buyers:-

What happens when somebody tries to sell you a product that you have not even heard of? The product may be exceptional in terms of quality and performance but you do not know that. This means that the product though being highly productive and excellent in quality lacks the most important feature which works as a constraint from getting it sold. The product lacks a brand and people buy things that has a brand name attached with it. The reason they go for a brand is that other have used the product of this brand and they are content with the quality which in a way suggests that this brand produces goods of high quality and one can easily lay their trust on it.

Brands give importance to the quality of equipment:-

Since brands know that people have huge expectations from their products, they will not want to play with the quality of the equipments. They will want to give the best to the clients. However, knowing the needs of the clients become a must. They can’t produce stuffs that are overtly expensive and that no one is ready to buy it.  They try to maximize the feature components in the machine and try to offer it to the buyers at a reasonable amount.

Performance is more important than just the name of the brand:-

Without a brand’s name, you will find it almost impossible to sell a heavy equipment. Similarly, one can also create a brand name by producing quality machines. It is not that the famous brands were born famous. They had to make their way in. If they stop manufacturing quality machines that gives importance to performance, you will soon find them to be history and they will be replaced by someone who sells machines based on its performance.

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What makes oneself a good heavy equipment sales person

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Like not everybody is capable of becoming a doctor or an engineer. In the same way, not everybody can become a good sales person. It is true that we all need to sell some or the other thing in our lives but that does not make us a good salesman. In a nutshell, selling is considered to be the most difficult profession and not many can succeed in making it their career. Being a good sales person needs skill, needs confidence and needs all the ingredients that will make the other person realize that you are selling the right stuff to them. In case, if you are not confident on what you are selling, then they might hesitate to buy the most beneficial thing of their life.

Selling items of less value may not be so hard but if you are given to sell heavy construction equipment then you may find yourself in a tough spot. Heavy equipment are real expensive items and it is certainly not an easy task to sell it to construction companies. Moreover, when you are trying to sell the equipment to a person who uses heavy equipment of some other brand, it is very difficult to penetrate and steer their thoughts to buy your product. They may be very loyal to their brand and may not feel comfortable to switch to some other brand. You may have to know yours as well as his products really well so that you can first make a comparison at your end and understand what extra you can offer him which he may not get from his brand. Providing discounts may not always work because people look for quality in machines. They may not want to have any discounts and will certainly not be ready to compromise on the quality of the machine.

Learn the in and out of the product:-

It is very important to know the in and out of the machine you are trying to sell. You can’t sell something that you are not sure about. While you are in the sales business, you may come across people who are experts in construction equipment and may give you a valuable suggestion about the product. Therefore, knowing about the product will give you the scope to counter them and possibly may sell the item to them.

Know your competitors well:-

Remember, you are not the only person selling heavy equipment and therefore you will have to face good number of competition from other players. It is imperative to know your competitors before you start pitching in for your product. Having no knowledge about your competitor’s product would be dangerous as it may tarnish your reputation as a salesman. People will find that you do not update yourself with the recent happenings in the world of heavy equipment.

Understand the needs of the customer:-

Please do not try to sell the customer something that he never wanted to have. You should first understand his requirement and then come up with a product. In this way, you will not only make a sale but will also earn respect for yourself.

Applying solid techniques can make selling of heavy equipment an easier job

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Many people have found selling to be the most difficult work and they usually give it up in just few days from taking a job that involves them to sell the products. They somehow do not find it convenient and remain unhappy with their job. It is only during the time when they are able to make a sale that they get a bit charged up but most of the time they are haunted with the thought of quitting the job and taking something else in its place. Truly, selling is not everybody’s cup of tea. Though it is a requirement that all should be comfortable doing with but the fact is that only a handful of men and women are good in sales and the rest takes up some other job.

Well, life becomes more difficult when one is linked to selling heavy equipment. Selling heavy equipment not only requires good skill but one should adopt some solid techniques to ensure that he converts the possibility of a sale into a definite one. So just mastering the skill to sell might not be enough when it comes to selling heavy equipment but one has to move an extra mile and also learn the “solid techniques”.

Let’s talk in brief about the techniques one can use while selling heavy equipment.

Keep your presentations simple and use more pictures and diagrams:-

If you feel that you have a great job by preparing a presentation that includes jargons which is understood by people from the construction industry then you will be surprised to know that your work has higher chances of backfiring. Please understand everybody likes to understand things in a simpler way. If you make it look complex you have simply lost it. Try and show your work with the help of diagrams and pictures which will relate easily with what you want to explain. Speak only to the point. You need not explain every detail as they may not be interested to know every small thing. So focus on what the users want and it will be transformed into a closed deal.

Make use of social media to reach out to a good chunk of people:-

This is an important technique and a must use when you are into selling of heavy equipment. People should know about you. You can’t knock the door of every construction company checking if they are in need of any heavy equipment. What best you can do is create a business profile in a popular social networking website and add people who are connected to this industry. This will work big time for you and you will see people talking you whenever they see a need to buy a machine.

Keep posting pictures of any new arrivals on your company’s website:-

People are usually attracted to know if there are any new arrivals in the market. You can update pictures of machines that have been just launched by the company and also state on your website the offers/discounts that you can offer. This will let others come to you to buy the machines.

 

 

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Follow the basics to sell heavy equipment

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We often have the notion that in order to become a good seller, one need to be ultra-smart and should have the confidence that he can sell anything to anybody. Well, this notion is completely wrong. You can’t sell anything to anybody as long as the person does not see any need for that product. You can’t catch hold of anybody by his throat and compel him to by your product. That is just not the way how one can become a good seller.

Selling heavy equipment can become more difficult if you believe the notion of “anything can be sold to anybody”. You can’t step out to sell a crawler to a guy who works in a bank working as a home loan officer. It might even happen that he will pitch his home loan products and you may go for it. Simultaneously, if you try and push a guy to buy the machine, even if he has the need for it, he will not buy it from you. People usually dislike salesman who are pushy and prefer to buy stuffs from guys who will give them proper suggestion rather than pushing them hard to buy the equipment.

It is very crucial that you follow the basics of salesmanship and you will not find it a tough job. The skill to sell a product is equally important but even if you just stick to the basics, you may see that things are gradually falling place and in no time you will start hitting good sales figure. Let us discuss the basics of salesmanship and what one should know in order to become a master in selling heavy equipment.

Knowing your product well:-

You can sell something only when you are confident that whatever you are pitching to the prospect makes sense to him and for that you got to keep your product knowledge sharp and your communication concise. Do not over say anything as that may get you into unnecessary trouble and definitely do not say anything that you are not sure about. You try to take your prospect on a ride will only result in him taking you on a ride. Try to gain as much knowledge you can about the machines you are dealing with. Knowing the features should be sufficient if you are newly appointed by your company but as you stay in for a longer period try to learn the technical aspects as well. Experiences will always tech you more on how you can deal with different kinds of clients.

Understanding your prospects wants will fetch you a sale:-

You do not have to try anything harder to make a sale. The only requirement is you need to understand his needs. If possible take a tour of the equipment that he procures so that you make your ground strong and also buy the time to understand the areas where the prospect needs help. Most of the time, the prospect does not know what he is lacking and he will be really grateful to you if you bring him anywhere closer to that realization and eventually ending it up by buying the product.

 

Beginning your career as heavy equipment salesman

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The overall construction and heavy equipment industry are simultaneously booming in many parts of the world. Since the economies of many countries are inter-related so the current scenario suggests that this industry will only flourish from here and there are very limited chances of it taking a backseat. It is therefore quite advisable to become a part of these industries and prosper with it. One particular avenue that gives immense scope of growth is selling of heavy equipment to construction and mining industries. You can also concurrently reach guys who are into forestry and road construction as well as guys who are into agricultural domain. It makes a lot of sense to be a part of an industry that has the potential to provide you with everything that you have desired for.

A word of caution would be that selling heavy equipment is no joke and can be quite hectic if you are not a person who is good in sales or not confident about your product. You got to quite interactive if you select this as your profession. There are men who lack excellent communication skills and hence have a hard time to sell any piece of machine. Even a potential prospect turns him down and that can be really frustrating. Therefore, one should know his/her qualities well before making his/her way in this profile. However, for a person who has good communication skill need to learn a lot about the product before going for a meeting with the client.

Customers may come up with difficult questions:-

Even a salesman having an experience of over 20 years can have a difficult time with a customer while trying to sell particular heavy equipment. He may have loads of experience but may meet up a person who knows more than him about machines and it will not be a pleasant thing to say anything that may sound stupid. It is always possible that you may not know something that you are asked but letting the client know that you will come down with an answer is what he would expect rather than giving senseless talks. It may infuriate the client and he may also develop a negative impression of yours. Therefore you got to be ready to accept difficult questions and if you do not have an answer for that, take some time from him and do revert with one.

Switching companies too often can be risky:-

If you are a good salesman, promotions are quick to happen. However, that does not mean that you should then move to the next company who can pay you better. You should ideally stick to your current company and look for more opportunities of growing and if you feel that you have learnt everything that you can from that company, probably that should be the time of your movement. If you leave companies too often it will throw an impression that you are greedy for money and might prove to be not a trustworthy employee for the new company.

 

 

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