Category Archives: Sales

Thinking of selling your heavy equipment? Give it a new look first!

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Do you own a heavy construction machine or equipment? Whether you run a construction business or if you are a renowned builder, having your very own heavy construction equipment is one of the wisest decisions that you will ever make. However, due to continuous usage, the heavy construction machinery, vehicles and equipment are sometimes likely to lose their functionality and performance. In fact, with every passing day, a more enhance tool or technology is being introduced to the world.

In such a scenario, it is a great idea if you want to sell your old equipment and buy new ones. Given the constantly growing construction industry, there is a constant demand of the heavy construction equipment, regardless of how old or new they are. As the price of the new equipment is often quite high, buying the second-hand or used ones is a trend that small scale construction business owners always choose. Hence, you will easily get a buyer for your equipment. In fact, there are construction equipment buyers and sellers, who buy old equipment from you at any time. You can sell the equipment to them as well.

What should you be careful about?

Before you sell your heavy construction equipment, it is a must that you take care of a few things.

  • The parts are properly fitted
  • It is a functional condition
  • It looks as new as possible.

The first two factors can be taken care of, as you refurbish your equipment. The repairing or servicing works will fix the damages and also increase the functionality of the equipment. Moreover, with damaged parts, the possibility of accidents is also quite high. Hence, you might lose potential customers. So, this is a key step that you must take.

Apart from these two factors, what is equally important is that your equipment has a clean and almost new look. Though the papers will clearly show the age of the equipment, having a clean and appealingly new look will help your equipment get more customers and that too faster. The customers are always drawn towards those equipment and machineries that look new.

How to give your heavy construction equipment a new look?

Now that you have understood how important it is for your heavy equipment to get an almost new look, it is a must that you take proper care of the equipment in terms of its appeal. For that you need to paint the equipment at first. As soon as you clean the equipment of all the dirt and dust, it becomes more suitable for a better sale.

The expert equipment cleaners also provide sandblasting feature that helps in painting the equipment even better. After sandblasting, the paint has to be done as per the specifications or requirements of the equipment. Once the paint is done, you can add the stickers for the manufacturing company names. This will give the equipment an absolutely brand new look or appeal. Certainly, this will increase the price of the equipment, regardless of how old it is.

Sell your heavy equipment on internet

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Internet has given us all a new way of conducting business. There are millions of people who do not go out of their homes to work. All they do is turn on their computer and have their internet connection on. They do their business from that small equipment and make good profits. We can make use of the same technology to sell heavy equipment and still expect good profits. One may be forced to ponder that how somebody can buy construction machines by not even seeing it in person. Well, they can at least select the product online and then they can personally come down to check the stuff. This idea of selling heavy equipment online has been a big success throughout the globe. Be it developed economies or developing economies, all are making ample use of this technology to make their business successful.

We will be talking a bit in detail on how one can conduct this business without even stepping out from their home.

Become member of an online portal:-

There are number of online portals available that are into selling heavy equipment. Not just heavy equipment, they also sell heavy equipment accessories. An online portal is nothing but just a platform provided to both buyers and sellers to come to a common ground and do business there. So the seller simply lists the items that he wishes to sell with the price that he expect to get and if any buyer who is looking for similar stuff likes the item, he can buy it online and pay for the stuff using his credit card or through internet banking. All they have to do is become a member of the online portal to begin business on the website.

List items giving detailed description:-

When you are listing your product on the online portal, you should be aware that people are not able to personally see the machine though they can see the picture of the product but not the product itself. Therefore, you should give a detailed description of the product on the portal so that the readers get a fair idea as to what they will be dealing with. Mention every intricacy, sophistication of the heavy equipment on the listing. Viewers will want to know more about the product if you mention the intricacies. They might get attracted towards the product and might contact you so that the process can be initiated further.

Accept the payment via the portal only:-

Once you finalize the deal, please ask the buyer to pay for the equipment via the portal. It gives both the parties the required security that they are looking for in the transaction. It protects the interests of both the buyer as well as the seller. You may have to pay some amount to the online portal for listing the item and some fees if the item is sold successfully but it is really worth the security that you get from them after the deal is done.

It is a bouncy ride to become best heavy equipment salesman

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It is said that one should pursue the career that he likes to do. He/she should not get into something that does not interest him. Selling is one such profession where the person if he/she likes the job he can really marvel in it and if he/she does not like what he/she is doing then it can turn out to be a sour experience for him. People who are in the profession of selling often aims to become the best salesman but through their journey of selling stuffs they experience so much of hardships that most of the folks do not want to continue with the profession any longer and just give it up. The work of a salesman is indeed a tough one where he not only has to convince people to buy his product but also need to have good knowledge about the product. This means that he continuously has to work on upgrading his knowledge pertaining to the product and at the same time increase his customer base. He should be equally good with his communication skill which will help him to convince people.

Search for a mentor:-

In order to make selling heavy equipment a little simpler, you should take help of a veteran who should guide you on how to pitch heavy equipment to people who deal with it day in and out. You can’t use the same old selling tricks on everybody because guys from the construction industry are very specific with their needs and they will not budge an inch from they need and what you have to offer them. They will go for the items that best suits their business and will not see whom they are buying it from. Though they have loyalties towards certain brands and may not want to change their brand but will not buy an alternative. The veteran who is in this industry for a long time knows how to react under various situations and will mentor you accordingly. Normally a heavy equipment manufacturing company manufactures all types of heavy equipment under the sun. It is just the factor of availability of the machine in the market. The mentor can guide you on how you can avail things that are rare and impress your customer.

Do not stay low for a long time:-

At times it is recommended that people should stay a bit low when things are not working for them. They should relax a bit and then hit back. For a heavy equipment salesperson the duration of staying low is very limited. He needs to be rolling for most of the time and for that he needs to gear up his energy after every unsuccessful sale, figure out the reason what went wrong and what he can do differently the next time. Growing your connection is quite important for a salesman and therefore you just can’t afford to stay low for a long time. Bad phases come and go but you need to make sure that you are there in the news.

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Sell machines that the construction companies need

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Construction industry is one of the most established and high profile businesses that are in a popular demand in the recent era. Given the huge population, there is a constant need for more buildings and constructions. Be it for the expansion of the cities or development of the cities or for residential and commercial complexes, some or the other kind of construction is always in progress. And, for making the construction smooth, it is a must that the construction companies are equipped in every possible way.

With more construction assignments, completing the construction faster becomes mandatory. As the demand is always high and there is a pressure from the owners to complete the tasks quicker, construction companies should depend more on the heavy construction equipment; rather than on the manual labour. Machines and tools can make the tasks easier and more accurate.

Buying the heavy construction equipment:

As there is a growing demand of the heavy construction equipment, it is a must that the construction companies buy the most suitable and appropriate machines or equipment. This will make sure that the desired task is done faster and better. The most common heavy construction equipment that one needs to own include –

  • Cranes
  • Excavators
  • Road rollers
  • Crawlers
  • Bulldozers
  • Forklift
  • Backhoes
  • Motor grader
  • Compactors.

Each of the heavy construction equipment has its own function that is absolutely different from the other. Hence, when you are buying these for your construction company, you need to be careful about the one that is most suitable for your company.

Trust the sellers:

There are various construction equipment companies that sell a lot of machines and tools, as well as the large scale construction vehicles. As you visit them, you will find all of the options and different varieties of the construction tools and machines. This can be a little confusing for you to choose the one for you. For that you need to discuss with the heavy construction equipment salesperson.

The salesmen of these businesses are more than just a salesman. They are vastly learned about the functions and benefits of purchasing heavy construction equipment. Hence, as you discuss your needs with them, they will be able to guide you through the different options. This will be quite useful for you to decide which one would be most suitable for you.

The seller would always sell machines that the construction companies need. If the requirement is for a tool or machine that would flatten the workspace, a road roller or compactor would be suggested. If the requirement is a machine that would help the construction companies or workers to load and unload the concrete wastes, dirt and dust and rubbish from a construction site, the seller would suggest a loader. For excavating a ground, an excavator and then a crawler would be more suitable. There are various companies that manufacture these vehicles in different sizes and powers. The best sellers would always be able to guide you about the right machine for you. Depending on the power of the machine, the prices are determined. Trusting the experts is always useful in not spending unnecessarily.

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Commission for heavy equipment salesman

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Have you ever thought what the most profitable business is, in the current era and business market? Given the constantly growing population, it has to be the construction business. The growing population is constantly in need for properties to live in or own or even commercial properties to work at. In the near future, there is hardly any possibility that the construction business will face a downfall.

Hence, this is also an industry that is receiving more interest of the available workers, labours and employees. More people are being drawn towards this industry for its promising future. There was a time, when the construction industry was considered to be unsuitable for everyone, due to the heavy workload. But, nowadays, new heavy duty vehicles, machinery, tools and equipment are being introduced to the construction industry. This has made the lives of a construction worker easier.

Various job opportunities:

Just as the construction industry has gained a momentum, so has the job opportunities in this field and the associated fields as well. There are so many work options available that skilled workers and experienced experts can find.

  • Working as labours:

 

This is the most commonly available job opportunity in the construction industry. Regardless of the use of machineries and tools, there is always a requirement of skilled workers, who can conduct the task skilfully. Those, who can acquire more knowledge and develop skills that are needed for particular constructions, can always seek better job opportunities.

  • Using heavy construction equipment:

 

With the increasing growth of the construction industry, there is also an increasing demand of the construction heavy equipment. The heavy equipment or machineries are tools and vehicles that can make the tasks of excavations, filling the fields, making the field suitable for further constructions, lifting heavy construction materials and many such other works, easy. Operating these heavy equipment and tools is something that not everyone can do. This requires training and knowledge. Hence, if you have the skill of operating these equipment and tools, you will always get a good job.

  • Salesmen for heavy construction equipment:

 

Not just using the heavy construction equipment, but also selling these heavy construction vehicles and equipment is a great job opportunity. Every single construction business will require these equipment and tools or vehicles. Hence, selling them to the potential buyers is a great job for those, who have excellent sales skills.

Getting commission for sales jobs of construction equipment:

Amongst the different job opportunities associated with the construction industry, working as a salesman of these equipment is a great one. It always comes with huge commissions. The best construction equipment selling companies always offer great sales commissions. Since the price of the equipment is huge, the commissions are always great. This is an added benefit that the salesmen will get along with a monthly salary. This is a great source of added income that is not present in many other jobs. If you are looking for such a sales job in this field, it is a must that you know about the equipment and their properties well. Knowledge and skills for selling are two essentials for excelling in this career.

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How to become a successful heavy equipment salesman

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Success in any industry and in any profession comes with determination, knowledge and the zeal to work hard in that stream. People should be running after achieving this basic criteria rest follows. Some people are of the opinion that selling a thing is the most difficult job. But as a matter of fact, day in and day out we are in some way or the other selling something or the other, sometimes knowing and many times unknowingly. This means that we are constantly in the process of selling. It is just that we are not aware of it. People who are salesman experiences different kinds of scenarios with each passing day. The ones who are able to manage those situations well find themselves near to success. It is because they learn from those situations and apply it the next time they get them.

Selling heavy equipment is like any other product is full of challenges and perhaps it is a bit more difficult than the rest. There is huge demand for good machines but at the same time there is good deal of competition as well. It is not just the domestic players that you have to deal with but also the foreign players that has seen US as their potential customer. The end user has more options now and this makes your job a bit difficult. There are few things that you can do differently from the rest of the population that can make you successful in this form of the business.

Know your product well:-

Salesmen are normally sent to sell products without them knowing much about it. This can’t be expected to be done in the case of heavy equipment salesman. He/she is supposed to know his product well. When they speak to their client they need to speak sense or you just lose the deal. When you do not have answers for the questions posed to you, make a note of that and inform that you will let them know about it. Please do not speak something that you are not sure about. You never know how much the prospect knows about heavy equipment and if he/she finds that you gave him an incorrect input, you are done with him.

Sell machines that suit his/her requirement:-

The conversation between you and the prospect went successful and he/she is ready to buy a machine. Now there are 2 different types of machines that can be sold to him/her. However, one will be quite effective and the other is not. But you get more commission on the latter. Here comes your commitment towards the buyer into play. You should sell the one that suits his requirement and not the one that earns you more money.

Give correct suggestion even if it costs you a sale:-

A construction business owner at times sees himself/herself in a dilemma where he/she is required to choose a machine produced by two different companies. You as a salesman will suggest him as per his requirement even it means doing away with your brand. You may not be able to make any money at that point in time but have won the trust of the person. This will get you more business in the future.

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Never lose your heart after any unsuccessful sale

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The thought of having an unsuccessful sale can leave you with a bitter heart and there are higher chances that you may feel de-motivated. Well, that is quite evident to happen but will that make you a better salesman in any fashion? The answer to this is a clear NO. Unsuccessful sale in no way should be taken negatively. It does come with a sad feeling but also with some lessons attached to it. You need to figure out what it is teaching you in particular. Why the sale has gone unsuccessful and what you did wrong that the prospect said No to you.

Once you have figured out the reasons you need to work on it and try it again the next time and try your best to give it the best shot. You may be unsuccessful for the first few times but not always. It is just that you need to realize where you have been doing wrong and once you have been able to figure that out work hard to get it corrected. It is just a matter of time that things will change for good and you will find yourself in a comfortable zone.

Heavy equipment salesmen have a real hard time selling machines. Heavy equipment are highly expensive commodity and not many can buy them as long as they do not see a very strong reason to buy. They should see a strong need to buy heavy equipment and this need should be first felt by the salesman. The construction business owner may be too busy operating his/her business and may not get enough time to sit and analyze the immediate requirement of his business. He/she will probably want someone to guide him/her in that way. You can prove to be a great asset to him/her if you can figure out his/her heavy equipment requirements. He/she will appreciate your effort that you have shown and will buy a couple of machines from you.

Not just the business requirements, at times a salesman also need to work on the financial standing of the company. If the company is financially sound and has ample of projects in hand, it means that they will not have much of an issue to finance the machines. But normally the case is different. You will encounter businesses that are financially crunched and if you can help them get a loan you can have just bag the deal for yourself.

This is where you should be paying the maximum focus on and not on getting de-motivated. Negative emotions should not have a place in your life. You can do wonders if you think right and have the self belief to conquer any challenge. A salesman in particular needs these qualities the most. Rest is nothing but strategizing your flow of work. Increase your client base by meeting as many people as you can and leave an impression on their minds. Not every sale can be a successful one but you can turn every meeting a successful one. That is entirely up to you.

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Sell heavy equipment on the basis of customer’s needs

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Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Selling heavy equipment can be tedious. Be wise enough and rent it

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We all like to work with heavy equipment that have the latest technology installed in it. It evidently makes the work simpler for the operator who otherwise has to go through a lot of stress to get the job done. But as time passes by and with the ever changing dynamic of the construction industry more technologically advanced heavy equipment take over the market thus making the old ones redundant. So the question is what do one does with the machines that they feel has become redundant.

Sell it as scrap may be one options but not the best one and the other would be to give it on rent as there are always takers ready to take old construction equipment just to get their job done. You might also get a good price if you sell the machine but that can be way too tedious and make take a toll on you. Moreover, when people are investing on heavy equipment, why would they buy something that they know is technologically deprived and not as per the standard that the current machines are built. They would rather take a loan from some financial institution and try to buy the advanced technology machines. However, they won’t mind to take it on rent if you give them a good deal. You only have to reduce the rental amount and you will see people wanting it take it on rent.

If you are sure that you will not be putting the old construction equipment to any use in your company, then you can list it on some heavy equipment rental websites. Try to list it in a site that is known to people so that your machine is viewed often and the chances are higher for someone picking it up at the earliest. All you have to do is register yourself on their website and become their member. Once you are a member, you can buy as well as sell/rent on their website. It is quite likely that you have to pay some money in order to list the item. However, that will not be exponentially high and it should fairly fit in your budget.

On the listing you can mention the rental amount you want on every month and the tenure for which you would like to rent the machine. Try to put all your terms very clearly on the site. Also try to describe the equipment to the fullest. The one who takes the machine has every right to know about the stuff they are going to deal with. It is recommended that you do not hide any information and if you know anything vital then you should definitely disclose that on the listing.

Regarding the payment, you can state your wish of receiving payments. The ideal way is getting the money automatically credited on a given date of every month. However, if you want to receive money through some other means, you can state that there.

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Things that a heavy equipment salesman should stringently follow

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Every profession has certain dos and don’ts which people in that profession should stringently follow. Similarly, a salesman selling heavy equipment also has to follow few codes of the profession to sustain and maintain a good conduct. He should simply never quit few those things from doing. There are no certain rules of selling heavy equipment but it definitely has some principles and ethics and a salesman is expected to follow them.

Never pitch the wrong product:-

You may think that heavy equipment is a complex subject and a person running a construction business will have no idea about the right product. Well, it is actually on the contrary. They may not know the technicalities of heavy equipment but they know for sure the type of construction machines needed in the business and they will never pick the wrong product. This is why it is important that you do not pitch in the wrong product to them or else you will unnecessarily taint yours and well as the reputation of the heavy equipment company. Do not take them for granted. You can try to find their requirements. Once you know that, you got to check the brand they have been using. In case if the person uses just one brand which unfortunately is not yours then you got to do a lot of work to persuade him to try a change. If he/she is not a brand conscious person it means he/she is looking for best and you got to display your machine as the best?

Provide him the best financial solution:-

The salesman in many occasions has associations with bank who lend money to construction companies and contractors to buy heavy equipment. They get a percentage as commission from the lenders for bringing every client to them. Now, the salesman in no way should pitch a financial solution that is not healthy for its client. He/she should understand the financial standing of his client and pitch him a lender who does not charge more towards closing costs and other miscellaneous expenses. The salesman does not stop selling heavy equipment after that sale and therefore he/she should remember that if he/she gives the client the right financial solution, he may get quite a number of references in return.

Do not try to be pushy:-

The salesman should try to establish a healthy relation with his/her clients. He/she does have targets to meet and he/she survives on commissions but they should not make him/her push his clients to buy heavy equipment. It could be possible that his/her client is interested in buying a machine but may want to wait for some time. In such a situation, the salesman should try to find the reason for him/her to wait and if he/she finds it reasonable then he/she should let it go. In no terms can he be pushy with his client. That will in fact drag him/her away and he/she may lose the client forever.

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