Tag Archives: heavy equipment sales

Selling construction equipment is tougher than selling any consumer durable item

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Many people consider the profession of a salesman to be one of the most difficult profession and they have valid reasons to counter it. The important question is why anyone would buy anything from a person that they have not seen or have not known before in their lives. It is very difficult for anybody to trust a person they are not familiar with and it becomes all the more difficult if the salesman is trying to sell things whose brand is not a known one.

There is still scope to sell a consumer durable product to a person but if you are dealing with selling heavy equipment your customer horizon gets further contracted. It is not everybody who will require buying heavy equipment. As long as the person is associated with the construction or mining industry, it makes sense for him to give his time listening to the talks of a salesman trying to sell heavy equipment but other than that, it would be a complete waste of time to pitch the product to people who have nothing to do with these industries.

Product knowledge should be up to the mark:-

Remember when you are dealing with heavy equipment, your product knowledge should be real good. People selling consumer durable products need not be that thorough with their product knowledge because just by creating the need for the customer, he can make the sale. Using the same tactic in case you are selling heavy equipment will definitely backfire at you and will never work for you. So, it is prudent that you do your own research about the product that you are trying to sell and gather as much information as you can that can be pervaded to the end user.

Selling is an art and by practice you’ll master it:-

It has never been easy to sell anything to anyone. Selling is an art and it takes time for one to master it. You got to meet as many people as you can and try to sell them your product. As far as selling construction equipment are concerned, your customer market gets contracted to people belonging to the construction segment. You got to reach them and try to make sure that you fix an appointment with them. Meeting them in person can make a lot good to you in learning how to sell stuffs to people. You can also take your senior along with you. Someone who is good in selling heavy equipment. Check his style, his posture and the way he speaks. You may not adopt everything he does but should pay attention on the way he speaks to the customer.

Do not lose heart if you fail to sell:-

You got to be strong mentally especially when you are failing to sell machines to people. Not everybody will need what you are selling at that point in time. They may keep your number with them and may call you when they feel the need. It is important that you always move to the next person and try to pitch the product in a better way.

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Don’t need the equipment – sell it online

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With changing time we also need to update the heavy equipment with latest technologies that can make work simpler for the workers. The operators do not have a tough time operating the machine and can complete the work easily and safely. With the advent of new technologies and people willing to accept them with open arms, it leaves less hope for the old machines. They may no longer have any utility in big construction sites and will be replaced by state of the art technology machines but that does not mean that they do not have any utility whatsoever. It is just that they need to be placed to the right segment of buyers and they will be back to business. Firstly, it is important to identify the right set of buyers for your old machine and then you got to check if the machines are in order that makes it saleable.

The best way to sell old heavy equipment is selling it online. Internet gives you the capability to reach good number of prospects who are in search of old equipment. All you have to do is get yourself connected to the correct platform and start selling.

We would be discussing few points on what needs to be done when you have an old machine to sell.

 Get the machine repaired if it’s not in order:-

Getting the old machine repaired becomes your priority, because as long as the equipment is not in good order, there is no point in listing it online. People who would be interested to buy the item would like to take a trial first and if they find anything wrong with it, they may just turn off the deal. In this way, you lose a prospect. Therefore, it is prudent to seek the service of an expert mechanic and get the machine checked. If it is necessary to replace few defective parts, you should do it without a thought. List the item only when the expert tells you that the machine is in great shape and can be used in the site.

Get hold of a good site that deals with selling of old machines:-

It is important to know a site that deals with selling old heavy equipment. That will be the site where you can list your machine and expect people to come and see them. It is very crucial that you list the item after giving all the information that you can. Prospects will go through the details that you have listed and this is what will make them curious to pay a visit. If they do not see much on the listing, they may quickly move on to the next item posted by some other seller.

Put sufficient pictures of your machine:-

Sufficient pictures of your machine will always work positively in the minds of the prospect. It becomes very hard for someone to make a judgment just by going through the description. They would also want to see few pictures that will give them some idea about the machine. Please ensure that you paint the machine well before you take the picture.

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How to be successful salesman selling heavy equipment

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We all know to sell and as a matter of fact we do various things in our daily lives but some are good in selling things and some are simply great. It depends on what exactly you are trying to sell. Not everybody can sell everything except for few exceptions. Selling heavy equipment is quite a difficult job and the one who can sell heavy equipment can definitely see a bright career as a successful salesman in the heavy equipment industry. So if you are good in selling investment avenues, you may find it difficult to sell heavy equipment as they are not at all related to each other in any fashion. In order to become a successful salesman, one needs to understand few very basic principle of selling and then practice those principles on a daily basis. Slowly and steadily, he will find himself getting groomed into a better salesman and then sky is the limit for him.

Having thorough product knowledge:-

This is the first and one of the most important criteria one needs to possess in order to become a successful salesman. Firstly, you need to understand the kind of heavy equipment you got to be selling and only after that you sharpen your skill by learning more about the product. Knowing the intricacies will always help you in dealing with a tough guy who knows almost everything about the machine. You will not see yourself walking out with your tail between your legs feeling embarrassed with your performance. Having good product knowledge is an essential criteria when it comes to becoming a successful salesman. It actually boosts your confidence as you know that you will be able to answer anything that’s put across to you.

Work on grooming up yourself:-

No one likes to talk to a lousy person. So if you are the guy who is least bothered about grooming yourself up, that will go against you. You may be quite knowledgeable about your stuff, confident enough to speak without fumbling or stammering but your personality speaks louder than you. If you are not able to carry a good personality and look like a lousy lad, things will not go your way. So wear formal when you go for the meeting. Make sure that your shirt in tucked in, shoes polished, hair properly combed and face clean shaved. Sport a good perfume and do not wear anything that is flashy.

Know about your competitor’s products:-

Just limiting your product knowledge to your company will not help. You also need to know the features of the products manufactured by your competitors. Do not criticize their products but you can definitely speak well about yours. So knowing a bit about them will always help you in the long run.

Understand the need of your customer:-

A good salesman is not the one who can sell anything to anybody but he is the one who sells his product after understanding the need of the customer and linking it with his product. So you got to hear him first, understand his requirements and then try to associate it with the product. This will convince the buyer and he may go for the stuff.

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Heavy construction equipment sales job needs

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With the huge necessity of the heavy construction equipments in making a revolution on this earth, the sales industry for the heavy construction equipment has gone quite far. It has a very bright career with tremendous prospect. If you want to start your career in this industry, then this is the right time to do so as there has been a huge boom going on in the construction industry.

However, if you are a novice in this industry, then you must check with the demands of this job regarding the qualities. A salesman of the heavy construction equipment is quite different from any other field. It needs certain qualities that must be inherent and certain qualities that can be obtained only after a professional training in the heavy construction industry sales management course.

How can a course help you get a job?

There is no specific course that can provide you knowledge and a degree in the sales of the heavy construction equipment. However, in case you wish to have a successful career in this field, you have to have a professional degree in any of the business related fields. These can be any, management course that provides theoretical knowledge about how to improve the sales of a product. But, theoretical degrees are helpful only in the preliminary level, in order to reduce the competition of selection. But, the practical experience is much helpful in getting a sales job in this field. If you have had any sales related work experience in any small showrooms or dealers, then you can get a permanent job as a salesman in the prestigious heavy construction equipment manufacturing company.

What are the duties that a heavy construction equipment sales person has to perform?

It is the duty of the heavy construction equipment sales person to understand the product so that they can guide the buyers through the features and the qualities of the product. Understanding the needs of the buyer, whether they are in search for an agricultural equipment or heavy construction equipment, is the primary duty of the salesman. Not only this, but also making suggestions, providing them with all the varieties of options and that too as per the budget of the client are the duties of the salesman. The sales person may also perform the duty of receiving orders over the phone. Even the reports for any damage and the complaints must also be taken care of by the salesman of the heavy construction equipment.

If you can be a successful salesperson, then you can make a good fortune from this industry. It is a highly paid job when you can meet the needs of the clients and the customers. But, it is a job of high conviction and determination. Without dedicating yourself into the needs of this job, you will not be able to become a successful sales person in this industry.

Top 4 ways to increase your heavy equipment sales

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The selling of constructional equipment involves a face-to –face selling where both the buyer and the seller want to do the deal without taking the help of any mediator. With the advent of internet, the online sale of heavy equipment becomes easy and effective. Do you have a heavy equipment online business? Are you interested in selling your equipment online? No worries. Relax and follow the cost effective tips that are mentioned below.

Tips to increase the sales of heavy equipment

  • Google Adwords:- It permits any seller to post their ads related with equipment in front of the proposal expecting for that particular unit. As for example:- a customer searches the Google to buy a CAT D6R XL bulldozer, a list of text ad comes out on the side of the web page detailing everything related with CAT D6R XL. The cost of the click will be minimum $0.25 depending on the competition and setting up of the ad.
  • Craiglist:- Another site for classified ad gives permission to the sellers to set up a detail page of the heavy equipment with minimum 8 images absolutely free. This ad will be posted to every major city across the globe. You should implement your marketing strategy here to make it highly impressive. You should always remember that at first it is through your ad only that you can boost up your selling. If you use this sit along with Adwords, you can achieve the goal of your sales by creating a successful campaign of advertising. This technique is cost effective as compared to traditional offline ads in the magazines and newspapers. Offline ads are always more expensive than online ads.
  • Become a skilled author:- Sellers are heavy equipment are well-versed in function, conditions and specifications of the equipment that they are planning to sell online. Writing of blogs and articles regarding these machines show that they are experts in this sphere. Many sellers also write autobiography for opening their account on the free online site of article publishing by giving links to their website and contact info. To get more flow of the readers and the followers, sellers sometimes post the articles and blogs on their own website and social media network.
  • Videos of You Tube:- With the growing popularity of You Tube, no one can deny the fact that You Tube videos are one of the best ways to make the audience aware of your equipment. As here, you will get the advantage of showing your targeted audience the picture of your equipment by explain them everything, the audience will automatically start to incline towards your machine. Videos always let on the prospective audience to watch the operations of the equipment and how to run it. Videos of You Tube can also be tied up with the efforts of email marketing.
  • Mentioning of the service:- Don’t forget to give a detail description of the service you will provide if the customer after buying the equipment is not satisfied.

 

To reach the top of the sale, you should always make a proper marketing strategy. So, go ahead and explore your equipment selling business by following the tips.

 

 

 

Learn the Knack to Become an Efficient Heavy Construction Equipment Salesman

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Sales are one of the most prosperous jobs in the market nowadays. If you have that spark to convince the customers to buy your product, then you can earn a lot of money. On the other hand, heavy construction equipment selling is gaining immense popularity with every passing day as the world is developing with new constructions and a demand for such equipment is always on the zenith. So becoming an efficient heavy construction equipment salesman is a match made in heaven. However, it is not an easy task and not everyone’s forte to become a salesman. It requires excellent skill and labor. If you want to step into this job, then you must be willing enough to learn the tricks and techniques to flourish in your job. The qualities that one must have to become a good heavy construction equipment salesman are:

  • Charming personality:

This is the key to success in the sales industry. If you do not wear that smile on your face and the willingness to listen to the requirements of your customer, then you will not be able to succeed in the job. Giving importance to the demands of the client and customers is very important when you want to sell your product.

  • Knowledge and aptitude:

Having a detailed knowledge of all your products is the second most important quality that a salesman of heavy construction equipment must have. When you sell the equipment to your customers, you must guide them through all the products offering then a suggestion about what might be best for them. Remember, the reputation of your company depends largely upon the satisfaction of the clients to go with your suggestion.

  • Do market research:

When you are the sales person of a heavy construction equipment manufacturing company, you must know the market trends beforehand. Which equipment are ample for rent and which a not sufficiently available, must be known to the salesman so that he can offer the customers a solution to this scarcity.

  • Solution to problems:

If the customer asks a question to the salesman, then it is very important for the salesman to provide solutions to the customer. A confident answer and coming up with a solution to every problems will make it quite easy for the salesman to sell off the heavy construction equipment.

  • Know the limits of the customer:

The client or customer might have a budget that he cannot exceed. Knowing the limits of the customer would give access to the salesman to offer all the variety that he has. Offering the best possible product to the client within budget is very important.

If you have all these qualities stated above and you think that you can go far ahead in this job, then this is the right time to start your career.

Forecast for Heavy Equipment Sales in the year 2014

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A revolution is going on all over the world, in the construction industry. With a constant growth of the population, there has been a need for new habitats for the people in every country. The construction companies are, therefore, going through a continuous pressure for building new construction. Not only the buildings, but also the construction of the roads, bridges and overpasses to build civilized world, the construction companies need to avail the heavy construction equipment without fail.

Why there has been a constant need for heavy construction equipment?

The heavy construction equipment makes the construction work extremely easy and helpful. Whether it is the construction of a overpass or the need to remove the demolished debris of an old construction, without the help of the construction equipment, the work would not have been possible, reducing the dependence on man power and increasing the rate of accuracy, the heavy construction equipment has turned the construction equipment upside down. When you use the construction equipment like the loader, excavator, bulldozer and other heavy construction equipment can do the task of demolishing, mixing, constructing and all other steps of construction work; can be done without any wastage of money.

The market of the heavy construction equipment:

The heavy construction equipment is one of the major industries in the world that has become the largest sectors for investment. All over the world, in every developing country, billions of dollars are being invested on this industry. Therefore, this market is experiencing a constant and continuous growth. Despite the extremely heavy price of the construction equipment due to the facilities, mechanism and the quality of the equipment that are manufactured by the best of heavy construction equipment manufacturing companies all over the world, the sales of these equipment do not become threatened.

The trend of sales of the heavy construction equipment in the year 2014:

As per the statisticians and the experts who can analyse the trends of demands and supply of the heavy construction equipment, the sales of the heavy construction equipment will increase by 100,000 units from the last few years trend. This includes the crawler excavators, backhoe loaders, dozers, asphalt pavers, wheel loaders, air compressors, motor graders, asphalt batching plants, concrete pumps, dump trucks, concrete and, compactors, piling rigs and mobile cranes.

In the past few years, the heavy construction equipment sales business in the countries like the United States of America, and in Asian countries like the China, Korea, Japan and India, has had serious business of more than $6.5 billion in each sector. Experts plan to see more of this equipment being sold this year. Apart from the cost of the products, there has been no barrier in this industry. But the facilities and the advantages that the construction equipment provides to the construction works, makes it extremely beneficial to use the heavy construction equipment and therefore, the sales will continue to be increased in this year as well.