Tag Archives: heavy equipment salesman

Best heavy equipment salesman knows customer’s needs

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Salesmen are generally of two types. The first is the one who sells his/her products without even knowing if the customer really needs them. The do not bother much to know how essential the commodity is for them. They just try to create a need of product in the lives of the customers and sell the stuff. The other type of salesman believes in doing a bit of extra work and tries to know what the customer really wants. He/she spends more time with their client and asks him/her questions that are relevant for their sale. This type of salesman often try to get his act right by trying to know as much as possible about the business of the customer and the effectiveness of the product to him in his life and he then pitches the product accordingly. For him the features of the product are secondary. He/she first tries to analyze the reason why the customer would buy the product in the first place.

Giving big sales talk can often help you achieve your sales targets but that can’t go for long. At one point your sales talk will not help and eventually you will be forced to do one of the two things. You either have to give up your profession or start working like the type 2 salesmen. When it comes to selling heavy equipment to construction companies or to contractors, it is quite difficult task to do so by merely using sales talk. As long as you do not understand the business of the construction company, it will always be a problem to meet your sales target.

Every other construction company may have different requirements of heavy equipment and it quite essential to know these requirements first before you pitch the products to them. It may be possible that they do not need another machine but are looking for some kind of ancillary. In this situation no amount of sales talk will convince the customer from buying an additional machine. You have to sell them what they need and in this case they need an ancillary.

Most of the time, it has been observed that construction companies are confused with what they need. To put it in simple words, they are confused about upgrading their existing fleet of heavy equipment. Some people in the company may be of the opinion to upgrade the old machines by buying new ones while others may feel that doing such an activity will cost the company dearly. This is where the role of the salesman comes into picture. The salesman should conduct a thorough study of the customer’s business needs and check if he really needs to uplift his existing fleet. Here, the salesman has to know what kind of heavy equipment are needed by the company to carry on with its activities. He/she should guide them in the right way and not think about augmenting his sales figure just because he/she has an opportunity to do so. His/her efforts will be appreciated by the company and may be referred to others as well. This in turn will eventually turn him into the best salesman.

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Heavy equipment salesman should not run after commission

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Sales jobs are one of the most lucrative jobs that is always available and in demand in almost every field or industry. If you are good in sales and can achieve huge sales targets easily, you will surely flourish in your career. What makes most of the sales jobs so much popular is huge amount of commission that you are offered for every sale that you make.

This is exceptionally popular for selling the expensive goods such as the heavy construction equipment. The heavy construction equipment or vehicles are one of those things that can fetch a good deal of profit from a single sell, due to the high price of the vehicles. Hence, the sellers almost always can afford to provide commissions for the sale of these vehicles or equipment.

Why should you not run after commissions?

Often, commissions are considered to be a motivating factor behind increasing sales. However, the fact in reality is that these commissions do not motivate the salesmen at all. With every single commission promise, comes a high target of sales that the salesmen have to achieve. If they do not achieve the sales, they are not given the commission. Hence, they do not feel “motivated” with this commission; rather they feel burdened with this huge target that they have to achieve.

But, heavy construction equipment or vehicles are something that is not something easy to sell. These are quite expensive and unless it is a large construction business, there is very little chance that the equipment will be sold frequently. Moreover, the longevity of the heavy construction equipment is extremely high and they do not get damaged easily. Due to this reason, the scope of sales of the heavy construction equipment such as a hydraulic crane, a mixing machine, scissor lifts, pavers, excavators, loaders etc. is limited.

What should be the alternative?

As already mentioned, with sales commissions, comes the target or burden of high sales results, this actually disturbs the mood for good business. Hence, those, who are looking for a job as a salesman in a heavy equipment selling company, should not run after a commission. The aim should not be to gain maximum income from commissions; rather it should be on how to become a better salesman.

For that you need to focus more on the knowledge of increasing sales in your field. With more interest in the vehicle or equipment that you sell and with more focus on how the customers would be benefited by the heavy construction equipment, the sales would be increased. The sellers or the businesses should also concentrate more on hiring the skilled heavy equipment salesmen and not hire anyone, who is looking for a commission, without having the skills for selling the equipment. Businesses will gain more profit from good or skilled sellers; rather than by setting targets for new salesmen and promising to give them commissions for the number of sales that they make in every month or in a given period of time.

 

Commission for heavy equipment salesman

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Have you ever thought what the most profitable business is, in the current era and business market? Given the constantly growing population, it has to be the construction business. The growing population is constantly in need for properties to live in or own or even commercial properties to work at. In the near future, there is hardly any possibility that the construction business will face a downfall.

Hence, this is also an industry that is receiving more interest of the available workers, labours and employees. More people are being drawn towards this industry for its promising future. There was a time, when the construction industry was considered to be unsuitable for everyone, due to the heavy workload. But, nowadays, new heavy duty vehicles, machinery, tools and equipment are being introduced to the construction industry. This has made the lives of a construction worker easier.

Various job opportunities:

Just as the construction industry has gained a momentum, so has the job opportunities in this field and the associated fields as well. There are so many work options available that skilled workers and experienced experts can find.

  • Working as labours:

 

This is the most commonly available job opportunity in the construction industry. Regardless of the use of machineries and tools, there is always a requirement of skilled workers, who can conduct the task skilfully. Those, who can acquire more knowledge and develop skills that are needed for particular constructions, can always seek better job opportunities.

  • Using heavy construction equipment:

 

With the increasing growth of the construction industry, there is also an increasing demand of the construction heavy equipment. The heavy equipment or machineries are tools and vehicles that can make the tasks of excavations, filling the fields, making the field suitable for further constructions, lifting heavy construction materials and many such other works, easy. Operating these heavy equipment and tools is something that not everyone can do. This requires training and knowledge. Hence, if you have the skill of operating these equipment and tools, you will always get a good job.

  • Salesmen for heavy construction equipment:

 

Not just using the heavy construction equipment, but also selling these heavy construction vehicles and equipment is a great job opportunity. Every single construction business will require these equipment and tools or vehicles. Hence, selling them to the potential buyers is a great job for those, who have excellent sales skills.

Getting commission for sales jobs of construction equipment:

Amongst the different job opportunities associated with the construction industry, working as a salesman of these equipment is a great one. It always comes with huge commissions. The best construction equipment selling companies always offer great sales commissions. Since the price of the equipment is huge, the commissions are always great. This is an added benefit that the salesmen will get along with a monthly salary. This is a great source of added income that is not present in many other jobs. If you are looking for such a sales job in this field, it is a must that you know about the equipment and their properties well. Knowledge and skills for selling are two essentials for excelling in this career.

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How to become a successful heavy equipment salesman

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Success in any industry and in any profession comes with determination, knowledge and the zeal to work hard in that stream. People should be running after achieving this basic criteria rest follows. Some people are of the opinion that selling a thing is the most difficult job. But as a matter of fact, day in and day out we are in some way or the other selling something or the other, sometimes knowing and many times unknowingly. This means that we are constantly in the process of selling. It is just that we are not aware of it. People who are salesman experiences different kinds of scenarios with each passing day. The ones who are able to manage those situations well find themselves near to success. It is because they learn from those situations and apply it the next time they get them.

Selling heavy equipment is like any other product is full of challenges and perhaps it is a bit more difficult than the rest. There is huge demand for good machines but at the same time there is good deal of competition as well. It is not just the domestic players that you have to deal with but also the foreign players that has seen US as their potential customer. The end user has more options now and this makes your job a bit difficult. There are few things that you can do differently from the rest of the population that can make you successful in this form of the business.

Know your product well:-

Salesmen are normally sent to sell products without them knowing much about it. This can’t be expected to be done in the case of heavy equipment salesman. He/she is supposed to know his product well. When they speak to their client they need to speak sense or you just lose the deal. When you do not have answers for the questions posed to you, make a note of that and inform that you will let them know about it. Please do not speak something that you are not sure about. You never know how much the prospect knows about heavy equipment and if he/she finds that you gave him an incorrect input, you are done with him.

Sell machines that suit his/her requirement:-

The conversation between you and the prospect went successful and he/she is ready to buy a machine. Now there are 2 different types of machines that can be sold to him/her. However, one will be quite effective and the other is not. But you get more commission on the latter. Here comes your commitment towards the buyer into play. You should sell the one that suits his requirement and not the one that earns you more money.

Give correct suggestion even if it costs you a sale:-

A construction business owner at times sees himself/herself in a dilemma where he/she is required to choose a machine produced by two different companies. You as a salesman will suggest him as per his requirement even it means doing away with your brand. You may not be able to make any money at that point in time but have won the trust of the person. This will get you more business in the future.

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Never lose your heart after any unsuccessful sale

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The thought of having an unsuccessful sale can leave you with a bitter heart and there are higher chances that you may feel de-motivated. Well, that is quite evident to happen but will that make you a better salesman in any fashion? The answer to this is a clear NO. Unsuccessful sale in no way should be taken negatively. It does come with a sad feeling but also with some lessons attached to it. You need to figure out what it is teaching you in particular. Why the sale has gone unsuccessful and what you did wrong that the prospect said No to you.

Once you have figured out the reasons you need to work on it and try it again the next time and try your best to give it the best shot. You may be unsuccessful for the first few times but not always. It is just that you need to realize where you have been doing wrong and once you have been able to figure that out work hard to get it corrected. It is just a matter of time that things will change for good and you will find yourself in a comfortable zone.

Heavy equipment salesmen have a real hard time selling machines. Heavy equipment are highly expensive commodity and not many can buy them as long as they do not see a very strong reason to buy. They should see a strong need to buy heavy equipment and this need should be first felt by the salesman. The construction business owner may be too busy operating his/her business and may not get enough time to sit and analyze the immediate requirement of his business. He/she will probably want someone to guide him/her in that way. You can prove to be a great asset to him/her if you can figure out his/her heavy equipment requirements. He/she will appreciate your effort that you have shown and will buy a couple of machines from you.

Not just the business requirements, at times a salesman also need to work on the financial standing of the company. If the company is financially sound and has ample of projects in hand, it means that they will not have much of an issue to finance the machines. But normally the case is different. You will encounter businesses that are financially crunched and if you can help them get a loan you can have just bag the deal for yourself.

This is where you should be paying the maximum focus on and not on getting de-motivated. Negative emotions should not have a place in your life. You can do wonders if you think right and have the self belief to conquer any challenge. A salesman in particular needs these qualities the most. Rest is nothing but strategizing your flow of work. Increase your client base by meeting as many people as you can and leave an impression on their minds. Not every sale can be a successful one but you can turn every meeting a successful one. That is entirely up to you.

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Heavy equipment salesman should give some importance to his/her personality

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We have been hearing this famous saying since ages “First impression is the last impression”. Not sure how far this saying is correct but as far as the construction industry is concerned this saying matters a lot. Right from heavy equipment salesperson to the marketing guys who are promoting a construction company. These guys need to carry a pleasing personality and can never manage to look shoddy. There are few mannerisms as well which they are supposed to follow whenever they go out to meet a client.

The client will not entertain them knowing the name of the company they are coming from. The first thing that will catch the attention of the client is the personality of the salesman and the way he is able to carry himself. It matters a lot when you are part of a profession where you have to meet clients in person and talk about your products. Not every successful sale is done by convincing.

You may be a good communicator and can speak real well but at the end of the day if you are not at all presentable then your entire effort can go for a toss. There are few things that can make a good personality and one must consciously follow those things to ensure that they look good and presentable.

Looking presentable is important:-

Imagine if you are approached by a person who is not well shaved, his shirt tucked out and quite casual in his behavior and he tries to pitch a product to buy. The first thing that will come in your mind is “Is he representing his company or came here to meet his friend?” Well, this is what we all will think if we are approached by someone of this kind. We have certain expectation from salesman of reputed companies. They are in fact considered the first ambassador of any company.

You see them and make out the stature of the company. This is why being presentable is so important. It actually reflects the company that you are working for. If you are not presentable enough that will show your company in negative light and once the client has made an impression in his mind, it will then become very difficult for anybody to change that. No matter how good the company is in producing quality heavy equipment, he/she will still have his reservations. Just when he/she hears about your company, he/she will remember you. That kind of impression you will leave if you do not carry a pleasing personality.

You may lose sale:-

Losing a sale for a salesman selling heavy equipment is no less than losing a war. He/she has to spend lot of time and energy with a client to sell one heavy equipment and he/she just can’t let that go for a reason as lame as not having a pleasing personality. It hurts a lot for the guy who has spent so much of his effort on that sale. All you need to do is follow some basic rules like wearing ironed shirt and trouser and should be clean, clean shave and look like a professional.

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How to handle rejection as a heavy equipment salesman

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We all see selling as a difficult profession. It is because you got to convince people to buy something that you believe is important for them. However, the person to whom you are trying to sell it may not find it to be at all important. So your job then becomes to talk about all the possible features related to the product and create the need for it in the mind of the taker. This creation of need in the mind of the prospect is a real tough job and not many are able to do that successfully. Many ace sales persons have written in their books about the difficulties they have experienced while creating the need in the minds of the prospective buyer and they have also suggested ways and means that one can take to tackle that part of the problem. However, there is something more important that a salesperson should be learning before learning anything else and that is the way to handle a rejection.

Salesmen who are into selling of heavy equipment have a real tough time doing their job. They are actually dealing with a high priced product that is basically sold to people belonging to a particular domain. This means that your market is quite restricted. It is not like selling a high priced car that many like but can’t buy as they can’t afford it. Here the case is completely different. You are dealing with an item whose takers belong to a specific industry and therefore your scope to sell it in good numbers becomes restricted. This is perhaps the reason why a heavy equipment salesman has the chance to experience rejection lot many times than a salesman selling a car.

Be optimistic in your approach:-

Your approach speaks a lot about your personality and especially when you are a heavy equipment salesman your approach matters a lot than anything else. Your knowledge on your product needs to be absolutely bang-on and that perhaps constitute a larger portion of your self-confidence but your approach towards your profession should be nothing less than splendid. You may have been rejected many times and there may be situations when people will simply not want to meet you but that should not deter you or your approach towards meeting people. Your frame of mind should be always optimistic, nothing less than positive. It is this positive approach that plays an instrumental role towards handling rejection.

Share your experiences with your seniors:-

It is always useful to be around people who are jolly and have a good sense of humor and if such people are your seniors you should consider yourself to be damn lucky. You can share your experience where the prospect didn’t want to buy the machine or have insulted you or simply asked you to leave, leaving you dejected. Your senior in this case will give you a piece of their mind and try to ease you by cracking a joke or two. It also acts as a stress buster. Not just your senior but share your days’ time with anybody that you are convenient with. You can also play around with your dog for that matter. It is undeniably a great way to handle rejections.

Heavy equipment salesman should have little understanding of the construction business

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A salesman selling a particular product should have little understanding about its utility and how it can be useful to the end user. He needs to do a study on the effectiveness of the product in the life of the consumers and once he does that selling the product will become quite simple for him. Though selling anything is a difficult business but as long as you understand the intricacies of a business and the efficacy of your product in that business you will be able to pitch it in the right way. Salesman who gives more attention knowing the product often end up getting frustrated because they probably know everything about the product they are selling but not much about its use to the ultimate user. This is perhaps not the right sign to start selling a commodity.

Salesmen who are into selling heavy equipment should keep in mind the need of the customer first and why they will want to buy the stuff they are selling. This is where the importance of knowing the construction business comes into picture. As long as you do not know the purpose for him to buy the machine you will be unable to pitch it correctly. You will then try to brag about the feature of the machine but little you know if that machine is at all needed by him in his business. You lose a client in this fashion and perhaps someone else who has a better knowledge about the industry will be able to sell it to him. You may only be left to wonder what went wrong with your approach and what the other salesman did to bag the sale.

You can learn about the construction business in the trainings that are held by your companies. They will speak about the business in particular and also which type of heavy equipment is required for what kind of job. Also you can pitch in products like bucket, attachments and other accessories. So it is not always that you have to sell the entire heavy equipment. Some construction business owners need to just upgrade their machine. Now you can’t ask them to get rid of the old one and buy a new one which has the upgraded feature. He will never want to do that and it will also not be a good salesmanship on your part.

What you can do is have a hearty talk with your client. Try to figure out his actual requirement and where you fit in. it is only after that that you can pitch a product to him. Please remember that if you sell the stuff that benefits the consumer he will more likely give you more business but if you sell him items that gives you good commission then you may sold him the machine for the last time. Never indulge in such mistakes. Short term gains should never be your goal and always pitch in products that are beneficial for the client.

Things that a heavy equipment salesman should stringently follow

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Every profession has certain dos and don’ts which people in that profession should stringently follow. Similarly, a salesman selling heavy equipment also has to follow few codes of the profession to sustain and maintain a good conduct. He should simply never quit few those things from doing. There are no certain rules of selling heavy equipment but it definitely has some principles and ethics and a salesman is expected to follow them.

Never pitch the wrong product:-

You may think that heavy equipment is a complex subject and a person running a construction business will have no idea about the right product. Well, it is actually on the contrary. They may not know the technicalities of heavy equipment but they know for sure the type of construction machines needed in the business and they will never pick the wrong product. This is why it is important that you do not pitch in the wrong product to them or else you will unnecessarily taint yours and well as the reputation of the heavy equipment company. Do not take them for granted. You can try to find their requirements. Once you know that, you got to check the brand they have been using. In case if the person uses just one brand which unfortunately is not yours then you got to do a lot of work to persuade him to try a change. If he/she is not a brand conscious person it means he/she is looking for best and you got to display your machine as the best?

Provide him the best financial solution:-

The salesman in many occasions has associations with bank who lend money to construction companies and contractors to buy heavy equipment. They get a percentage as commission from the lenders for bringing every client to them. Now, the salesman in no way should pitch a financial solution that is not healthy for its client. He/she should understand the financial standing of his client and pitch him a lender who does not charge more towards closing costs and other miscellaneous expenses. The salesman does not stop selling heavy equipment after that sale and therefore he/she should remember that if he/she gives the client the right financial solution, he may get quite a number of references in return.

Do not try to be pushy:-

The salesman should try to establish a healthy relation with his/her clients. He/she does have targets to meet and he/she survives on commissions but they should not make him/her push his clients to buy heavy equipment. It could be possible that his/her client is interested in buying a machine but may want to wait for some time. In such a situation, the salesman should try to find the reason for him/her to wait and if he/she finds it reasonable then he/she should let it go. In no terms can he be pushy with his client. That will in fact drag him/her away and he/she may lose the client forever.

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What heavy equipment salesman could teach other salesman in different industry

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Selling products of any brand can be difficult irrespective of how famous the brand is. The work of the salesman is to highlight the feature that matches with the requirement of the client and has to win his confidence that the product will last for long. Once the client is convinced with the quality of the product and how economically viable it is for him, he will go for it. But in the entire process of selling, every salesman gets to learn a lot of things out of every successful as well as unsuccessful sale. A salesman selling heavy equipment can teach a lot of things to salesman belonging to other industries. His selling techniques will be far more polished as he indulges in selling equipment that are quite expensive and people will buy those machines only if they see a dire need for it.

Intelligent selling:-

Selling is in itself an art but intelligent selling is a kind of a superior art which not many are able to master. Heavy equipment seller during his journey of selling different kinds of earth moving equipment has to choose their words carefully. They unlike salesman of different industry can’t keep on speaking to convince the client. Since they are dealing with a far more technical subject, speaking anything that is incorrect can back-fire them and they may lose the sale. Therefore they have to opt for intelligent selling where they are required to do a bit of research on the kind of work the client is into. He can pitch in his product as per the requirement of the client. This teaches salesman of other industry to follow the same pattern. Selling something just because you are given to sell it should not be your sole idea. Understanding the clients need should be the core focus area and then putting your products with his needs should be the next plan of action. If you are able to do that, selling becomes easy.

Do not be greedy after commissions:-

Salesman should not run after money. Though it means a lot to everybody but selling products that can earn them good commission should not be given preference. They can also earn commission by selling products that suit the needs of the client. Heavy equipment salesmen are required to develop a good rapport with their client and if they sell a machine with the intention of earning high commission, they may soon lose out on the client. This teaches others to follow suit and concentrate on developing a relationship with the client which will enable them to sell more products in the future and also get references of other clients.

Learn your product well before you start selling it:-

Heavy equipment salesmen are required to know their product in an out. They may not be able to capture the technicalities of the heavy equipment but are recommended to know as much as they can. This will help them to counter client’s tough questions and also win their confidence. Salesman of other industry should be open to learn as many things as they can about their product. This will help them to crack tough clients.