Podcast: Play in new window | Download | Embed
Subscribe: Apple Podcasts | RSS
A salesman in general goes through a number of highs and lows in his career but what keeps him going is his sheer will to change the tide and resurface as a winner. Heavy equipment salesman also experience similar type of difficulties but certainly of different magnitude. Since he is dealing with high priced products selling them quite often is not a simple task. He may encounter many challenges that a salesperson of a low priced commodity does not have to face. His challenges may come in different forms and shapes and in order to tackle them all he requires motivation from people doing similar job or from people who are his peers. Other than that, the current market condition also plays a major role in the sale of heavy equipment commodities. For instance, if the entire construction industry is not doing well, it also becomes difficult for the salesperson to make any sale. People are not getting much benefit from the industry and most of them are waiting for things to change.
This is perhaps one such occasion when heavy equipment salesperson is really vulnerable and they are forced to take up selling other things. Some get into selling vehicles and stuff and for some they find it convenient to simply change the line of business. The cream of the period is when the construction and mining industry is doing well or is at its peak. This gives a lot of opportunity for the salesperson to show their skills and make the most from the moment. There are few who are of the belief that irrespective how the industry reacts there is always a scope for selling machines or its accessories. You can’t always sell those big machines to construction companies or contractors. At times you have to depend of selling accessories too and it can still earn you good commission. People do not want to purchase a new machine if something goes wrong with its part. They would want to replace the faulty part with a new one.
Heavy equipment salesperson should equally focus on selling accessories. It can keep them going for a long time and will also not demoralize them if they are unable to sell any heavy equipment. Grow your network and try to reach out to as many people as you can. There is always a scope of finding a person who is looking for what you are selling but it is just that you do not know him. Try to meet as many people as you can. Not all meetings will turn out into a sale. You can definitely meet them for a small talk and check if they need anything. Moreover, you can try to know if they know someone who is looking for a specific stuff related to heavy equipment and if you can be of any help.
The thumb rule is work hard when the overall industry is doing well so that you make the most of it and during the sluggish periods which will not last for long try to stick to what you does the best.
