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Sell heavy equipment using an online platform

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The advent of internet has simplified many things for us and has also made our lives easy. We can now get almost everything on the net. Whatever information we require is all available on the net. Similarly, one can also purchase and sell things on the net. This was perhaps not a possibility a couple of decades ago but now it is the trend. More and more people like to buy things from online platforms. They find it to be more convenient and hassle free. Also, your money is safe during the transaction. This means that you do not have to worry about internet frauds. Simultaneously, if the buyer does not get what he has asked for or gets the package completely damaged then he can always claim for refund or can ask to send a new one without having to pay any shipping cost. These days even the corporate sectors are buying things online. If they have to gift something to the entire staff, they just order it online and the items get delivered at the office door step.

The construction industry has also gained much from the online platform. They can now buy and sell heavy equipment using this platform. Other than that, they can also look for vital heavy equipment parts online and do not have to depend on stores to get that for them. They can get those parts at a cheaper price as compared to the price they pay to the store. Seeing the success of this new technique of selling things, many construction companies have opted to sell their used machines on the internet. They just do not want to go through the hassle of finding an agent who will search a person who would be interested to buy the item. All they have to do is list the heavy equipment on one such online platform and wait for the prospects call.

How to get started:-

In order to sell heavy equipment on its ancillary online you have to get yourself registered on one such website. Once you are registered, let the website know your desire to sell items and it will take you to the page where you can list the machines. Make sure that you have taken some good pictures of the heavy equipment that you want to sell. Upload the pictures on the page and write in detail about the machine. For instance, the overall age of the machine, any breakdowns or accidents that have recently occurred should be mentioned on the listing. Update your phone number so that viewers who are interested to buy the item can call you up and inquire about it. Do specify the shipping policy and who is going to bear the cost. Once that is done you are sorted.

Accept money first:-

If someone has shown his desire to buy the equipment they should pay you first and then you will ship the item to them. This should be the pre-requisite condition. Only once you have the money in your account that you can go ahead and ship the item.

Sell heavy equipment on an online portal

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Making lives simpler has always been the goal of technology makers. So the guy who brings in new tech savvy stuffs in our lives does it primarily to make things simpler for us. We at the same time have also accepted it as a part of our lives. Right from cell phone to computers, we are surrounded by tech savvy equipment right from the beginning of the day to the end of it. Similarly, our businesses also revolve around equipment that have a touch of technology in it. Technology has gone to such an extent that even buying and selling of commodities does happen without one seeing or feeling the actual product. All they do is check out the items on an online portal and then decide if they want to buy it. They pay for the product online and then it is shipped to them on their address.

Online trading is not only restricted to items that are of less value. Items that are expensive are even sold in this portal. Items such as heavy equipment are sold using this platform and it has a lot of shown positive results. People in today’s time are so busy that they lack the time to visit a store to buy machines. All they will do is check some pictures of the machine and read the description well. If it fits their requirement, they will go for it. This has become a perfect avenue for those who sell heavy equipment. There are companies who manage to buy machines at a lesser price from auctions and then sell it online. They see a huge margin of profit as they get to buy good machines at a much reasonable price and then sell it at the market price on the online platform.

Creating an account with an eminent portal is important:-

When you sell heavy equipment on an online portal, it is crucial that you select the most eminent and known website to list the machine. Do not go for portals that not many have heard of just because they charge you less for selling the item. All you need is viewership and if you list the item in a portal that not many visits the chances of the item getting sold becomes low. This will definitely not serve your purpose and you will have to eventually end up listing it in the portal that has a little high selling cost. There are some portals who even refunds the listing fee if at all the item fails to sell.

List heavy equipment and be descriptive:-

Once you have registered yourself, the next step is to list the heavy equipment. Put a quote that’s acceptable to everyone. Do not quote a price of the machine that sounds to be exponentially high. This will drive away people from your listing. Also put actual pictures of the heavy equipment and write about the machine. The model number, the engine make and other important details should be mentioned without fail. Once that’s done, you have to check your listing daily and see the number of people visited your listing. It does not take long for one to sell the equipment online.

 

Where can I sell heavy equipment?

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If you have construction equipment that you no longer use or feel that you want to replace it with a newer one, it is better that you start looking at avenues to sell the machinery so that you have enough cash to buy the new equipment. In our personal lives when we are fond of a thing we tend to buy it first without caring much about the burden it can have on the budget of the family. It is all paid through cards and we get the time to reimburse them. However, it still remains a burden that needs to be paid-off. Nevertheless, in a business you can’t expect to take such risk because the proportion of risk is higher in business and any miss calculated step can prove to a disaster. In construction business where the business owners deals with heavy equipment, they got to sharp enough to understand what they are doing than repenting it once the damage has been done. The construction companies therefore believe in first selling the old heavy equipment if they are not using it or are planning to buy a new one.

Sell it to small contractors or construction companies:-

When it comes to selling heavy equipment, you have enough avenues to do this. The first is selling it to small contractors or construction companies. You may come across a lot of small time contractors and construction companies that are always in look for good deals where they can buy used heavy equipment at a comparatively lower price. The way you can get hooked to these guys is through pervading the message that you are selling off your heavy equipment and channelizing it through your peers. The message thus passes on and it reaches many ears who will contact you to see if you can give them a good deal. Please ensure that before you put across the message of selling the used heavy equipment you get it repaired and painted. It should look good and worthy to buy.

Dealers who deal with used machines:-

You can get in touch with workshops or dealers who deal with buying used heavy equipment, refurnish it and then sell it off to customers. Their modus-operandi is to buy the machines at a lower rate, give it a new life and face and then sell it with a good profit margin. So just in case, if you do not find buyers using the first method, you can also make use of this one. Get hold of a workshop that repairs heavy equipment and check how much will they pay for the machine. They may quote a lesser price but it depends on how you negotiate the price with them. These guys are smart and they might quote you the price of a junk. However, you got to maintain its price and not let it go as a junk. Also it makes more sense to check the price with some of the dealers before you call it a deal.

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Sell heavy equipment on the basis of customer’s needs

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Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Market your products well. It helps to sell them sooner

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The toughest job to do in any business is to sell the produces. If you are new to a business, it is quite evident that you may not have enough people who know about the existence of your company and in such a scenario selling your products to the mass at large can be quite a challenging task for the sales guy. He may find it extremely difficult to sell the products if people have never heard the name of the brand. He will just end up frustrating himself and may eventually take up something else. So if you are new company the first part of your job will be to let people know about your existence and the products that you manufacture. Tell the mass about how your products will benefit them and why should people go for your stuff rather than taking it from your competitors. This phenomenon of putting your products for all to see is known as marketing.

Here you are letting people know what you are what you deal with. If you are someone who is into selling heavy equipment, then marketing the machines you have becomes all the more important. Construction or mining companies do not tend to purchase machines in bulk. They buy it only when they need it. So whenever they are in a need to buy heavy equipment they will undoubtedly go for the best and you got to tell them that what you are selling is the best and you can do this only via marketing your heavy equipment. There are universities that have courses in business marketing, marketing management and many other subjects that talks about the importance of marketing and how one can learn to market his products well in the market.

How to market/endorse heavy equipment and your company at the same time is a matter of skill and application of constructive strategy. One simple way is to hire professionals who can make the work simple for you. They will give you marketing tips that can be used to broaden your network and allow people to know more about you. First and foremost you need to have a website of your own and should be pretty operational. You should keep on updating your website twice or thrice in every week. Try to add things that people belonging to the construction sector would like to know. The more people visit your website, the more they will get to know about you.

Take help of web designers to make the appearance of the website look attractive. Try to come on news if possible. That will give you bigger exposure. You can simply take some videos of your company showing the way you guys work and post it on YouTube or on your website. This is a good tactic to promote your company. You can also make use of social media websites to market your company and heavy equipment. These avenues will help you a great deal to encourage others to visit your place and buy heavy equipment from you.

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Heavy equipment sell by performance or by mere brand name

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One of the most important component that has the potential to keep the construction industry moving is heavy equipment. For a person who wants to buy a heavy equipment, he is often baffled with the question if he should be buying an equipment that has a history of good performance or something that simply has a good brand name to back it up. Not all the famous and big brands have produced the best of machines and not all the low market brands have manufactured vulnerable machine is a point worth noting. Though brands like CAT, John Deere, Hitachi and alike are famous for producing real good machines but there are not so famous brands that have produced some machines surpassing the ones produced by the famous brands. In other words, one must go by a brand name as that develops a kind of confidence in the minds of the buyers but simultaneously, if one gets to know that a local company has come up with a real good machine, then they should also show interest in buying that.

We will discuss how a machine with a brand name is an easier selling product than the one without the name of a famous brand.

Brand creates confidence and trust in the mind of buyers:-

What happens when somebody tries to sell you a product that you have not even heard of? The product may be exceptional in terms of quality and performance but you do not know that. This means that the product though being highly productive and excellent in quality lacks the most important feature which works as a constraint from getting it sold. The product lacks a brand and people buy things that has a brand name attached with it. The reason they go for a brand is that other have used the product of this brand and they are content with the quality which in a way suggests that this brand produces goods of high quality and one can easily lay their trust on it.

Brands give importance to the quality of equipment:-

Since brands know that people have huge expectations from their products, they will not want to play with the quality of the equipments. They will want to give the best to the clients. However, knowing the needs of the clients become a must. They can’t produce stuffs that are overtly expensive and that no one is ready to buy it.  They try to maximize the feature components in the machine and try to offer it to the buyers at a reasonable amount.

Performance is more important than just the name of the brand:-

Without a brand’s name, you will find it almost impossible to sell a heavy equipment. Similarly, one can also create a brand name by producing quality machines. It is not that the famous brands were born famous. They had to make their way in. If they stop manufacturing quality machines that gives importance to performance, you will soon find them to be history and they will be replaced by someone who sells machines based on its performance.

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Learning heavy equipment doesn’t end for an experienced salesperson

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There is probably very little profession that is simple to do or as a matter of fact there is virtually no profession that one can find to be simple. It always gives you the scope to learn something new every day. You may come to a point where you will feel that you have probably known everything about the business you are involved in but the reality can be starker especially when it comes to the profession of being a salesperson and that too of heavy equipment. An experienced person may not find it difficult to sell heavy equipment but he may also experience a tough time during his visit with a client who knows about machines better than him. It will then be difficult for him to tackle the situation with just his ability to persuade one to buy machines. He then has to make use of the knowledge he has garnered over the years to bail him out or else the meeting will turn out to be a disaster.

The ground rule for every salesperson who is dealing with heavy equipment irrespective of him being a newbie or an experienced guy is to keep learning about machines. You have to keep yourself updated with the latest technology that comes up in the market. The upgrading of knowledge is also taken care of by the heavy equipment companies as they conduct training sessions for everyone whenever there has been a new product that is being launched in the market. So the sales guy does not have to do too much of hard work from their end. They only need to ensure that they keep on updating themselves with what is going on in the heavy equipment industry.

The heavy equipment company also expects more from a tenured guy for which they pay him dearly. They believe that the veteran will make the most sales for them as he has been in this line of business for the last many years. The high hopes that the company has from the veteran also displays the kind of confidence that the company has on the person. They will definitely want him to perform and be the best salesman in the company.

In order to come true to the hopes, he got to constantly work on learning more about the equipment. He probably had experience in selling one particular type of machine but now he is being asked to sell something else that he has not much heard of or read about. That comes as a big challenge to the veteran and this is where he has to sit with books pertaining to that machine and do his research. Browsing training videos will also help him big time. This is how he can prepare himself for the next challenge in life and prove his metal. Learning is a never ending process and when it is about a vast subject like heavy equipment, learning becomes an ocean for you. More you dive deeper, the more you will get to learn.

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Don’t need the equipment – sell it online

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With changing time we also need to update the heavy equipment with latest technologies that can make work simpler for the workers. The operators do not have a tough time operating the machine and can complete the work easily and safely. With the advent of new technologies and people willing to accept them with open arms, it leaves less hope for the old machines. They may no longer have any utility in big construction sites and will be replaced by state of the art technology machines but that does not mean that they do not have any utility whatsoever. It is just that they need to be placed to the right segment of buyers and they will be back to business. Firstly, it is important to identify the right set of buyers for your old machine and then you got to check if the machines are in order that makes it saleable.

The best way to sell old heavy equipment is selling it online. Internet gives you the capability to reach good number of prospects who are in search of old equipment. All you have to do is get yourself connected to the correct platform and start selling.

We would be discussing few points on what needs to be done when you have an old machine to sell.

 Get the machine repaired if it’s not in order:-

Getting the old machine repaired becomes your priority, because as long as the equipment is not in good order, there is no point in listing it online. People who would be interested to buy the item would like to take a trial first and if they find anything wrong with it, they may just turn off the deal. In this way, you lose a prospect. Therefore, it is prudent to seek the service of an expert mechanic and get the machine checked. If it is necessary to replace few defective parts, you should do it without a thought. List the item only when the expert tells you that the machine is in great shape and can be used in the site.

Get hold of a good site that deals with selling of old machines:-

It is important to know a site that deals with selling old heavy equipment. That will be the site where you can list your machine and expect people to come and see them. It is very crucial that you list the item after giving all the information that you can. Prospects will go through the details that you have listed and this is what will make them curious to pay a visit. If they do not see much on the listing, they may quickly move on to the next item posted by some other seller.

Put sufficient pictures of your machine:-

Sufficient pictures of your machine will always work positively in the minds of the prospect. It becomes very hard for someone to make a judgment just by going through the description. They would also want to see few pictures that will give them some idea about the machine. Please ensure that you paint the machine well before you take the picture.

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Being A Successful Heavy Equipment Salesman- Do You Have What It Takes To Be Out There?

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Building a successful career in the present job scenario is not really an easy deal. Are you aiming to become a heavy equipment salesman? If yes, then read on to find out some of the features of a heavy equipment salesman that is sure to put you on the pinnacle of success.

Being a Heavy Equipment Salesman

The heavy construction equipment can be said to be one of the pillars of the construction arena. If or not a construction project will be completed successfully is largely determined by how well the construction equipment is functioning. And for this it is important to purchase the best heavy equipment on the block. And this is where the role of a heavy equipment salesman becomes prominent. It is a heavy equipment salesman who guides the customer to the best heavy equipment product on the block that will best cater to their requirement.

What Are The Factors That Characterises A Good Heavy Equipment Salesman?

So, you are heading towards becoming a heavy equipment salesman. Let us take a look at those features that will make you the best salesman on the block.

  • Ability to listen- A heavy equipment salesman has to be a good listener. He/ she should be able to lend an ear to the individual demands of the customer and guide them to the heavy equipment that will best fulfil their needs.
  • Have thorough knowledge- The heavy equipment salesman should also have enough knowledge about the heavy equipment put up on sale. It would not really do for them if they are not able to satisfy the queries of the customer.
  • Commendable Persuasion skills- A heavy equipment salesman should also be able to persuade his/ her customer in investing into the heavy equipment. They should be able to present the facts and figures in such a manner that will most certainly convince the customers in buying the product.
  • A good heavy equipment salesman also makes sure that he/ she is well aware of what the customer needs by pitching in relevant questions and working based on those answers.
  • Honesty- This is another quality that a good heavy equipment salesman should possess. They should be able to present things as they are without distorting the facts in any way. In the construction arena a lot depends on the smooth operation of the heavy equipment. And in such a scenario, it would not really do to have a salesman who misleads the customer.
  • A good heavy equipment salesman always puts the needs of the customer before anything else. And if satisfying that need means lower rates of commission on the sale of the product, then won’t be able to deter them in any way. Customer service is always their first call.
  • A heavy equipment salesman also needs to acknowledge the fact that the sealing of a deal doesn’t put a full stop on the entire affair. He/ she should always follow the deal with follow up calls to ensure that the heavy equipment is operating smooth enough.

Understanding the psychology of the customer is one of the characteristic features of every salesman. You need to understand what it is that your customer actually wants. And as a heavy equipment salesman this feature becomes all the more important in the light of the position held by the heavy equipment in the entire construction business.