Tag Archives: selling construction equipment

Selling heavy equipment can be tedious. Be wise enough and rent it

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We all like to work with heavy equipment that have the latest technology installed in it. It evidently makes the work simpler for the operator who otherwise has to go through a lot of stress to get the job done. But as time passes by and with the ever changing dynamic of the construction industry more technologically advanced heavy equipment take over the market thus making the old ones redundant. So the question is what do one does with the machines that they feel has become redundant.

Sell it as scrap may be one options but not the best one and the other would be to give it on rent as there are always takers ready to take old construction equipment just to get their job done. You might also get a good price if you sell the machine but that can be way too tedious and make take a toll on you. Moreover, when people are investing on heavy equipment, why would they buy something that they know is technologically deprived and not as per the standard that the current machines are built. They would rather take a loan from some financial institution and try to buy the advanced technology machines. However, they won’t mind to take it on rent if you give them a good deal. You only have to reduce the rental amount and you will see people wanting it take it on rent.

If you are sure that you will not be putting the old construction equipment to any use in your company, then you can list it on some heavy equipment rental websites. Try to list it in a site that is known to people so that your machine is viewed often and the chances are higher for someone picking it up at the earliest. All you have to do is register yourself on their website and become their member. Once you are a member, you can buy as well as sell/rent on their website. It is quite likely that you have to pay some money in order to list the item. However, that will not be exponentially high and it should fairly fit in your budget.

On the listing you can mention the rental amount you want on every month and the tenure for which you would like to rent the machine. Try to put all your terms very clearly on the site. Also try to describe the equipment to the fullest. The one who takes the machine has every right to know about the stuff they are going to deal with. It is recommended that you do not hide any information and if you know anything vital then you should definitely disclose that on the listing.

Regarding the payment, you can state your wish of receiving payments. The ideal way is getting the money automatically credited on a given date of every month. However, if you want to receive money through some other means, you can state that there.

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Selling heavy equipment – Must to have a mentor

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We all want to excel in our career and lead a prosperous life and for that we try and do everything under the sun to make that happen. One such profession where you need not be ultra-qualified is being a salesman. However, that does not imply that anybody can become a good salesman. It requires lot of hard work and determination without which it will be futile to dream of a prosperous life. Now when we are talking about sales, we are dealing with a difficult chapter. When you are into selling something, you are winning someone’s trust first and then selling him the product. This also means that if in any case the product goes faulty, the person will lose his trust from you for eternity.

Therefore it is important that you sell the right stuff to the right person. But when you are a beginner you do not know how to deal with situations and how to crack a deal. This is where the need of a mentor surfaces. Ideally, you be a part of any industry, the need of a mentor is always required there but it is probably more needed in the profession of sale because you are not only dealing with the reputation of the company but also with the trust of people and you just can’t allow that to go for a toss.

For people who are selling heavy equipment, the need of a mentor increases in their case. One can just imagine the situation of a newbie who after graduating gets into selling heavy equipment about which he knows nothing. He must be having nightmares to come to office every day and may even think of moving to some other job or some other industry. Well for people like these, there must a guy who will guide them with the things he is supposed to do and the things he should stay out of. Since he will be completely new to this environment, he should first meet his mentor before his starts working for the day. No wonder his mentor will fill him up with positivity and will try to clear any hurdles that he must have experienced during the sale.

Selling heavy equipment may not be as simple as selling some financial product but it is also not a very difficult job. It just depends on how well you take it and the kind of support you get from your mentor. You should be sharing possibly everything pertaining to the job with him. Right from meeting the client to the kind of questions that were asked to you by the client and also the answers you gave should be said to the mentor. By that he will judge the areas where you are lacking and will give necessary advices to work on. You should take them positively and hone your skills further. It takes time to become a good heavy equipment salesman but with the help of your mentor, you can do it without much effort.

Applying solid techniques can make selling of heavy equipment an easier job

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Many people have found selling to be the most difficult work and they usually give it up in just few days from taking a job that involves them to sell the products. They somehow do not find it convenient and remain unhappy with their job. It is only during the time when they are able to make a sale that they get a bit charged up but most of the time they are haunted with the thought of quitting the job and taking something else in its place. Truly, selling is not everybody’s cup of tea. Though it is a requirement that all should be comfortable doing with but the fact is that only a handful of men and women are good in sales and the rest takes up some other job.

Well, life becomes more difficult when one is linked to selling heavy equipment. Selling heavy equipment not only requires good skill but one should adopt some solid techniques to ensure that he converts the possibility of a sale into a definite one. So just mastering the skill to sell might not be enough when it comes to selling heavy equipment but one has to move an extra mile and also learn the “solid techniques”.

Let’s talk in brief about the techniques one can use while selling heavy equipment.

Keep your presentations simple and use more pictures and diagrams:-

If you feel that you have a great job by preparing a presentation that includes jargons which is understood by people from the construction industry then you will be surprised to know that your work has higher chances of backfiring. Please understand everybody likes to understand things in a simpler way. If you make it look complex you have simply lost it. Try and show your work with the help of diagrams and pictures which will relate easily with what you want to explain. Speak only to the point. You need not explain every detail as they may not be interested to know every small thing. So focus on what the users want and it will be transformed into a closed deal.

Make use of social media to reach out to a good chunk of people:-

This is an important technique and a must use when you are into selling of heavy equipment. People should know about you. You can’t knock the door of every construction company checking if they are in need of any heavy equipment. What best you can do is create a business profile in a popular social networking website and add people who are connected to this industry. This will work big time for you and you will see people talking you whenever they see a need to buy a machine.

Keep posting pictures of any new arrivals on your company’s website:-

People are usually attracted to know if there are any new arrivals in the market. You can update pictures of machines that have been just launched by the company and also state on your website the offers/discounts that you can offer. This will let others come to you to buy the machines.

 

 

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Selling heavy equipment is driven by passion

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In order to do any kind of work, it has to be driven by passion. If there is no passion in a work, the end result will not be a fabulous one. You will not put that effort in your work if you do not have the passion for it and therefore you should do things that interests you and not out of coercion. Working as a salesman requires a lot of that component in you. If you do not have passion to sell things, you will perhaps have to find something else that suits you and when you are selling heavy equipment you need to be more passionate towards the stuff you are doing. You can achieve good results only if you like the job. For many the subject of heavy equipment does not comes with any interest. They find this topic to be very boring and when you start talking about earth moving machines, there is a tendency that it may drive away the interest of people. Such men are just not suitable for selling heavy equipment even if they can sell anything in this planet.

As a matter of fact, the subject of heavy equipment is indeed a boring one but guys who find it to be interesting, they can see their place in selling heavy equipment. Though it offers good money to the salesmen who are able to crack the deal, but this does not mean that the guy who feels bored by hearing about earth moving machines can find his place there. He can’t be a part of this profession just because it offers good money on a successful deal. He simply will not be able to survive in it for long. He will face a lot of hardships down his way which will make him realize that this industry is just not for him. However, for people who love to talk about heavy equipment and have the urge to learn more about it, they can see themselves as a part of this industry.

Selling heavy equipment requires lot of passion to do this work. Guys who love machines often experience tough time to sell machines. They feel that this is just not their cup of tea. However, there are also examples of people who have excelled like anything. They feel that they can’t do anything better than selling heavy equipment. Now this is the passion that is required to sell machines.

Selling is often considered as an art but it is believed that people who have mastered this art have at times found hard to sell machines. Selling cars is certainly different from selling heavy equipment as there may be more takers for cars but it will be only some industry specific guys who want to deal with heavy equipment. You can’t sell machines to anybody but to only those who need it and it is perhaps the passion that you have for this profession that will lead you to those kinds of men.

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Selling construction equipment is tougher than selling any consumer durable item

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Many people consider the profession of a salesman to be one of the most difficult profession and they have valid reasons to counter it. The important question is why anyone would buy anything from a person that they have not seen or have not known before in their lives. It is very difficult for anybody to trust a person they are not familiar with and it becomes all the more difficult if the salesman is trying to sell things whose brand is not a known one.

There is still scope to sell a consumer durable product to a person but if you are dealing with selling heavy equipment your customer horizon gets further contracted. It is not everybody who will require buying heavy equipment. As long as the person is associated with the construction or mining industry, it makes sense for him to give his time listening to the talks of a salesman trying to sell heavy equipment but other than that, it would be a complete waste of time to pitch the product to people who have nothing to do with these industries.

Product knowledge should be up to the mark:-

Remember when you are dealing with heavy equipment, your product knowledge should be real good. People selling consumer durable products need not be that thorough with their product knowledge because just by creating the need for the customer, he can make the sale. Using the same tactic in case you are selling heavy equipment will definitely backfire at you and will never work for you. So, it is prudent that you do your own research about the product that you are trying to sell and gather as much information as you can that can be pervaded to the end user.

Selling is an art and by practice you’ll master it:-

It has never been easy to sell anything to anyone. Selling is an art and it takes time for one to master it. You got to meet as many people as you can and try to sell them your product. As far as selling construction equipment are concerned, your customer market gets contracted to people belonging to the construction segment. You got to reach them and try to make sure that you fix an appointment with them. Meeting them in person can make a lot good to you in learning how to sell stuffs to people. You can also take your senior along with you. Someone who is good in selling heavy equipment. Check his style, his posture and the way he speaks. You may not adopt everything he does but should pay attention on the way he speaks to the customer.

Do not lose heart if you fail to sell:-

You got to be strong mentally especially when you are failing to sell machines to people. Not everybody will need what you are selling at that point in time. They may keep your number with them and may call you when they feel the need. It is important that you always move to the next person and try to pitch the product in a better way.

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Selling heavy equipment online is more effective than any other means

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In the past, people who were possessing heavy equipment had a real hard time to sell the used machines to another buyer. It not that there were not buyers ready to use used machines but the seller had a tough time to locate such buyers. They had to give the advertisements in newspaper classifieds and they were able to sell it off to the ones who stayed in their city as the news of him selling his used machine never got out of the city. Newspapers are mostly circulated within the city and hence the news of the machine being sold stays in the city and other prospective buyers who are in hunt of something similar do not ever get to know of such thing.

Things have now become far simpler. With the advent of internet, people are using this mode to do lot of businesses. They also use it to sell merchandize, books, electronics and even heavy equipment. If you are wondering how they will ship the item to a different city, then that is no longer an issue. They can even ship it to a different country if the buyer is really interested to buy the item and is willing to pay for the shipping cost. The usher of internet has made many lives simpler and with every passing day many people are latching on to internet to start up their business and many to a larger extent have also seen tremendous success thus making it the source of earning their bread and butter.

Since you can reach to a larger audience, your base becomes bigger. You no longer have to restrict yourself to your city of state but can reach to many other cities, states and countries and can sell your machines there. As a matter of fact, heavy equipment manufacturing companies also have the option of selling their machines to the overseas mark et. Such has been the response that they have now set up their offices in foreign shores and are doing real good. Most of the companies have also set up their units where they are manufacturing machines for that country so that they can save on the shipping costs. For guys who are not big like CAT or John Deere but are still looking to sell machines online can register themselves in an online selling site and go through their terms and conditions in detail. This is important to do as you get you know the conditions that the online portal wants you to follow.

Once that is done, the next step is you start listing your items on the site. You can mention the price of your machine and also mention if it is new or used. Try to spell out every small detail about the equipment on the listing so that people know what they are dealing with. You can also share you email address on the listing so that if anybody wants to reach you, they can. If someone buys the item and pays for it, you got to only ship it to him and keep a track of the shipping order so that it reaches to the buyer safely.

Selling Heavy Equipment Can Become Simple By Following Few Basic Selling Techniques

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As the economy of the present times is not very favourable for any business or any industry, every step that you take must be very careful. When it comes to selling and buying your heavy construction equipment, you have to be extra careful as they do not come at a very easy cost. No buyer will be willing to burn a hole in the pocket and no seller will be willing to encounter a loss. So if you are standing on the latter half of the equation, i.e., if you are selling your equipment, then you must follow a few simple tips to increase the sales amount of your heavy construction equipment.

As the heavy construction equipment are always quite in demand, it is a very good advantage for the sellers to make a profit. However, increasing the profit amount is a tricky job indeed. There are quite some tips that can help you sell the heavy construction equipment.

How to sell new heavy construction equipment?

In case you are selling the equipment in their brand new condition, then the factors that you must keep in mind in order to increase the sales are:

  • Put an ad for the equipment. If you do not have a price ranged in your mind, keep a negotiable price, just mentioning the minimum cost.
  • It is nowadays of high esteem and of course of assurance to buy products from the house of reputed brands. Therefore, if you are a dealer of heavy construction equipment then selling the branded heavy construction equipment would be much easier.
  • Cold Calling/Tele Marketing

How to sell old heavy construction equipment?

New construction equipment can be easily sold. But selling the old ones is not that easy and that too with a profit, needs excellent marketing skills. If you want to make a profit by selling the construction equipment in their old age then the tips that would be quite beneficial are:

  • Sell the equipment when the demand is high and the supply is less. Thus you will get a price that is much more than the obvious market value. If you sell the product when the market is saturated with similar products, then the buyers would pay quite less than you deserve. This needs a thorough analysis and research of the market condition.
  • If the equipment is manufactured by a reputed brand then no matter what the age of the equipment is, it will be easily sold.
  • Advertising is very important. When you sell your equipment, highlighting its positive features, working condition and negotiable price will bring attention of the buyers towards the equipment.
  • When you figure that your equipment is in need of constant maintenance, it is good to sell it. But one machine, which is of the same age as the other, might get sold faster than the other due to its condition.